One thing about the James Bond film franchise is that, aside from Batman, he's the only hero where news of his latest adventure can be eclipsed by what car he's driving. So, it's no surprise that the announcement at Pinewood Studios that the next 007 epic, Spectre, which begins production on December 8, was overshadowed a bit when Aston Martin together and EON Productions unveiled the new Aston Martin DB10, which will "co-star" in the film.
Like white cats and supervillains, fast cars go with James Bond (with the exception of the odd Sunbeam Alpine), and the car that is most identified with the world's most famous spy is the Aston Martin DB5, which he drove in Goldfinger in 1964. To celebrate 50 years of partnership between Bond and the luxury car maker, Aston Martin says that its design team, led by Aston Martin Chief Creative Officer, Marek Reichman, worked with Spectre director Sam Mendes to create a new bespoke car for Bond.
Aston Martin isn't giving many details away about the specs of the DB10, though the company does say that it "gives a glimpse to the future design direction for the next generation of Aston Martins." So it looks as if it isn't getting out of the supercar business any time soon and there's probably at least a V8 cranking some heavy horsepower under the bonnet.
However, don't expect to lay down any cash for your own DB10 without facing some extremely heavy competition. According to Aston Martin, only 10 bespoke cars will be built and most of those, if not all, may be earmarked for the film.
We'll get a better look at the car when Spectre is released, which is slated for November 6, 2015.
Sources: Aston Martin, 007.com
Then again, too many high end machines are decked out with all manner of swoops and scoops that border on excess. The art world usually prefers less is more. Too much of something is a killer.
So perhaps AM's approach of understated elegance will grow on you and be longer lasting.