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Creative British Airways billboard identifies planes that fly overhead

Creative British Airways billb...
The new billboard identifies incoming British Airways flights
The new billboard identifies incoming British Airways flights
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The new billboard identifies incoming British Airways flights
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The new billboard identifies incoming British Airways flights

The ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. It helps if advertisers find creative methods of reaching that goal. British Airways is taking this to heart with its new billboard, that actually identifies its planes as they fly overhead.

When a flight is not passing over, it works like a standard digital billboard, promoting British Airways. Surveillance technology developed by advertising agency Ogilvy 12th Floor tracks the aircraft coming in, and interrupts the display with the image of a child pointing to the sky and text displaying the flight number and point of origin.

Of course, relevant information about booking a flight from said origin is also displayed, which is where the advertising comes into play. As you might expect, the billboards are located in the UK.

The video below demonstrates the innovative billboard.

Source: British Airways via The Drum

British Airways - #lookup in Piccadilly Circus #DiscoverBA

6 comments
nutcase
This is what happens when geeks get into advertising
Rexmano
Love, love, love this. Very creative and memorable...what an ad should do. Kudos to the agency and BA
Phillip Noe
Something interesting for motorists to look at rather than paying attention to their driving. With cell phone calls and TV viewing outlawed these billboard distractions should be next.
Tanya Cwiakala
Love this - fantastic combination of techonology and creativity!
Rafael Kireyev
Wow! Just look at this example of the highest class of creativity!
Aurora
This is awesome. Love their creative minds.