Researchers at the University of Washington (UW) have pioneered a technique where everyday objects, such as advertising posters or articles of clothing, can be embedded with transmitters that piggyback ambient FM signals to send data to nearby smartphones and radios using almost no power.
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The famous lights of Piccadilly Circus came back to life today after a nine month renovation. The new lights replace the previous advertising displays with an LED screen covering 790 m².
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It's likely no surprise that a smile can go a long way in sales pitches. But apparently, the size of that smile has a lot to do with successfully closing the deal. At least that's the findings reached by researchers out of the University of Kansas.
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Piccadilly Circus' famous wall of light-up adverts will be switched off by site owner Land Securities in January so they can be replaced by a single high-resolution LED screen that will be the biggest in Europe.
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The handy LinkNYC booths that were first installed in New York City this January are crossing the Atlantic and coming to London. Under the guise LinkUK, the booths will provide the public with ultrafast Wi-Fi, charging for mobile devices, free calls and local information.
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Given that transport trucks travel across continents, the advertising on them can't be for regional businesses … right? Well, it soon could. RoadAds has developed e-ink displays that are mounted on the back of trailers, and that automatically change content depending on their location.
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Plenty of DJs have a cheesy taste in music, but none have ever taken it so far as to play their records on a pizza box. They can now though, courtesy of Pizza Hut's newly-created playable pizza box turntables, which connect to DJ software on a laptop or mobile device to put pizza fans in the mix.
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West Hollywood's Sunset Strip has long been associated with roadside advertisements and an architectural competition aims to capitalize on this with a new high-end billboard for the area. Four firms are involved in the project, including Zaha Hadid.
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To celebrate its 60th anniversary in Canada, KFC has built a photo printer into the base of its iconic chicken bucket. Dubbed the "Memories Bucket" the limited edition pail connects to a smartphone via Bluetooth to print out the many precious memories you’ve made while downing your dinner.
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Most Instagram users probably check their feed with a smartphone or similar device. New York-based studio Breakfast, however, has created a machine that displays Instagram images and basic animations using thousands of spools of thread.
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