Motorcycles

A Ducati customized to look like a basketball shoe – and it's not bad

A Ducati customized to look li...
BSTN's custom Ducati 916, designed to celebrate the new Jordan shoes, and MJ's love for motorcycles
BSTN's custom Ducati 916, designed to celebrate the new Jordan shoes, and MJ's love for motorcycles
View 8 Images
The seat is done up to match the shoe upper, in neoprene and other fabrics
1/8
The seat is done up to match the shoe upper, in neoprene and other fabrics
The front fairing looks like the heel of the shoe, crossed with a stormtrooper helmet
2/8
The front fairing looks like the heel of the shoe, crossed with a stormtrooper helmet
Carbon fairings and rims
3/8
Carbon fairings and rims
The tail is raised in the German style
4/8
The tail is raised in the German style
BSTN's custom Ducati 916, designed to celebrate the new Jordan shoes, and MJ's love for motorcycles
5/8
BSTN's custom Ducati 916, designed to celebrate the new Jordan shoes, and MJ's love for motorcycles
BSTN is a German high-end shoe store, and has done these kinds of go-big promotional customs in the past
6/8
BSTN is a German high-end shoe store, and has done these kinds of go-big promotional customs in the past
Michael Jordan having fun on a GSX-R on track
7/8
Michael Jordan having fun on a GSX-R on track
The 2018 Air Jordan XI Concord shoe
8/8
The 2018 Air Jordan XI Concord shoe

The 90s were a truly great era for basketball and for motorcycling, so a German shoe shop has decided to combine two absolute 90s legends – Michael Jordan and the Ducati 916 – into a custom bike to celebrate the launch of the latest Air Jordan sneakers.

Such a pairing could be seen as pretty crass, if Jordan wasn't such a huge fan of motorcycles. But he's the real deal; he rode dirtbikes from the age of seven, and his NBA contracts all stipulated that he wasn't allowed any two-wheeled action, lest he fall off and jeopardize his teams' championship hopes.

Not long after his second and final retirement from basketball, MJ found his way to streetbikes, and not long after that, he threw himself into racing, creating Michael Jordan Motorsport to run an AMA Superbike team between 2004 and 2013. He dug the riding part, too, no matter how odd his 6'6 athlete's frame looked hanging off a GSX-R.

Michael Jordan having fun on a GSX-R on track
Michael Jordan having fun on a GSX-R on track

So, when the shoe merchants at BSTN were looking for a way to celebrate the release of the 2018 Air Jordan XI "Concord" – yes, Jordan's name still sells shoes by the boatload – it made sense to create a feature motorcycle as a promo.

The peak of MJ's greatness was the mid-nineties, and the pinnacle of motorcycle design at that time was Massimo Tamburini's Ducati 916, a design that holds GOAT status in its field today almost as unanimously as Jordan does in his own.

The 2018 Air Jordan XI Concord shoe
The 2018 Air Jordan XI Concord shoe

So, that's what BSTN chose as a donor bike, giving it to Munich-based custom house Impuls to create something that reflected the lines of the new shoe.

The results aren't bad, in an angular, cafe-fightery sort of way, with an upturned German-style seat unit finished to look like the laces on the shoe, sleek black fairings echoing shiny patent leather and plenty of small details like a list of MJ's greatest accomplishments laser-engraved into the rear carbon rim.

Carbon fairings and rims
Carbon fairings and rims

The translucent white grips mimic the outsole of the shoe, the tread is lasered into the otherwise-slick tires, and the front fairing has been reshaped into a smoother, more heel-like shape that still works as a screen.

All in all, it tickles us, both as fans of Ducati and Michael Jordan, and we thought it worth sharing. We recommend you don't watch the video below, which may well make you come to detest everything the bike stands for.

Source: Impuls

Introducing the BSTN DUCATI 916 'CONCORD' | Short-Movie

2 comments
Wolf0579
The whole idea strikes this rider as stupid. As a 40 years motorcycle rider, I don't see any commonality with the game of basketball, and sports are nothing but stylized tribal warfare. Does DUcati think they will sell this bike to basketball players, and are they hoping that the black community will buy these? Stupid.
Username
I squinted every which way, can't see any resemblance to a shoe, basketball or any other type.