Burger King introduces meat-free Impossible Whopper
Impossible Foods is on a mission to reduce the environmental impact of the meat industry through plant-sourced alternatives, and it has just gained a powerful new ally. Global fast food giant Burger King has announced the introduction of the Impossible Whopper at selected stores, offering customers a decidedly greener version of its most iconic hamburger.
The meatless patties of Impossible Foods have won some fans over the past few years, with its burgers sold in different variations in thousands of restaurants across the US, perhaps most notably in the form of the Impossible Slider at Whitecastle.
The company says its patties require 75 percent less water, 95 percent less land and produce 87 less greenhouse gases than traditional beef patties. It achieves this by sourcing a key molecule called heme from the root modules of soy plants rather than animal muscle, which is then treated and mixed with meat substitutes to produce a beef-like patty with a bloody residue.
But Burger King is surely its biggest coup yet and another step into the mainstream for meatless burgers. The company is introducing the Impossible Whopper initially at 59 restaurants in and around St Louis.
According to the New York Times, in the taste testing of the Impossible Whopper so far, customers and employees have struggled to tell the difference, and the company hopes to expand to every branch in the country if everything goes to plan.
You can check out the promo video below.
Source: New York Times
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TomLeeM, haven't you noticed? Every veggie substitute is shaped like either a link sausage, sausage patty, or hamburger patty. TSP comes granular and works well in soup. Cracks me up that every vegan is absolutely dying for a burger. Hey BK, now try it the other way. Sub real meat in the veganburgers and watch heads and hearts explode. LOL
But then, these are the folks that bring us the tasty McRib about once every ten years for about 3 or 4 weeks only. It's here now again, but must say that it's smaller and has no sauce and is nowhere near as good as the McRib of 40 years ago.
McD is certainly the strangest-run fast food company ... many years ago their coffee was terrific, then for years it wasn't, then it was again for awhile, then they created the McCafe coffees, and the plain coffee went bad again. And worse, the best thing they offer, the Parfait, is now 1/3rd the size it was in 2004 and costs more.
Many companies have played this game for years, of course, with the Hershey bar being the King of changes. In the 40's it was a nickel and a good-sized bar. Then it cost a dime. For awhile it kept shrinking until the price went to 25 cents, and it got bigger again. And so forth until now it's nicely size, but thinner, and costs about $1.
And so it goes ... but all I want is my McD VEGGIE-MAC! Right now it costs me a minimum of $3,000 for one (air fare, hotels, car rental) in Switzerland. I'd LOVE to get one at my nearest McD! Why, McD ... Why?