Wearables

Cadbury's Joy Jackets respond to chocolate consumption

Cadbury's Joy Jackets respond ...
Joy Jackets were built as part of Cadbury's "Joyville" campaign (Photo: Akio-Style)
Joy Jackets were built as part of Cadbury's "Joyville" campaign (Photo: Akio-Style)
View 14 Images
Joy Jackets were built as part of Cadbury's "Joyville" campaign (Photo: Akio-Style)
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Joy Jackets were built as part of Cadbury's "Joyville" campaign (Photo: Akio-Style)
Inflatable collar fan during an early testing and design phase (Photo: Hirsch & Mann)
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Inflatable collar fan during an early testing and design phase (Photo: Hirsch & Mann)
Servos in the hem of the jacket lift the coat to reveal a purple lining fitted with pulsing heart shaped LEDs (Photo: Hirsch & Mann)
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Servos in the hem of the jacket lift the coat to reveal a purple lining fitted with pulsing heart shaped LEDs (Photo: Hirsch & Mann)
Cadbury's signature purple features throughout the jacket (Photo: Hirsch & Mann)
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Cadbury's signature purple features throughout the jacket (Photo: Hirsch & Mann)
DMX LED systems line the inside of the two jacket's (Photo: hirsch & mann)
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DMX LED systems line the inside of the two jacket's (Photo: hirsch & mann)
The jackets feature a bespoke Arduino shield, CMU and Raspberry Pi Camera, CO2 Inflators, CNC embroidering and a 4.0 amp hour 18 V battery pack (Photo: Hirsch & Mann)
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The jackets feature a bespoke Arduino shield, CMU and Raspberry Pi Camera, CO2 Inflators, CNC embroidering and a 4.0 amp hour 18 V battery pack (Photo: Hirsch & Mann)
In addition to a microprocessor, the two jackets hold both a CMU and Raspberri Pi Camera (Photo: Hirsch & Mann)
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In addition to a microprocessor, the two jackets hold both a CMU and Raspberri Pi Camera (Photo: Hirsch & Mann)
The jackets feature an array of sensors, designed to detect joyous responses upon eating either a Cadbury + Daim or Cadbury + Oreo dairy bar (Photo: Hirsch & Mann)
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The jackets feature an array of sensors, designed to detect joyous responses upon eating either a Cadbury + Daim or Cadbury + Oreo dairy bar (Photo: Hirsch & Mann)
LEDs woven into the jacket's chest area start to pulse when the chocolate bars are detected (Photo: Hirsch & Mann)
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LEDs woven into the jacket's chest area start to pulse when the chocolate bars are detected (Photo: Hirsch & Mann)
Tearaway showing the flaring sunburst section prior to inflation (Photo: Hirsch & Mann)
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Tearaway showing the flaring sunburst section prior to inflation (Photo: Hirsch & Mann)
The inflatable sunburst collar also holds a confetti canon that shoots confetti when triggered by the microprocessor (Photo: Hirsch & Mann)
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The inflatable sunburst collar also holds a confetti canon that shoots confetti when triggered by the microprocessor (Photo: Hirsch & Mann)
LED strips in the belt and cuffs start pulse shortly after the chest LEDs are triggered (Photo: Hirsch & Mann)
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LED strips in the belt and cuffs start pulse shortly after the chest LEDs are triggered (Photo: Hirsch & Mann)
A multitude of servos, solenoids and wiring are hidden throughout the bland overcoat's lining (Photo: Hirsch & Mann)
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A multitude of servos, solenoids and wiring are hidden throughout the bland overcoat's lining (Photo: Hirsch & Mann)
Hirsch & Mann's team went with Raspberry Pi and Arduino controllers to handle the systems varied tasks and controls (Photo: Hirsch & Mann)
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Hirsch & Mann's team went with Raspberry Pi and Arduino controllers to handle the systems varied tasks and controls (Photo: Hirsch & Mann)
View gallery - 14 images

One of the less practical examples of wearable technology we've seen of late is the "Joy Jacket" – a garment designed to convey a visual statement of happiness when the wearer consumes a certain chocolatier's product.

As part of Cadbury's "Joyville” campaign, UK based creative technology firm, Hirsch & Mann, was approached by PR company Golin Harris to develop a set of interactive jackets that respond and change as a user eats one of two Cadbury chocolate bars.

Powered by embedded Raspberry Pi and Arduino controllers, the two jackets also pack Bespoke DMX LED system and tape, a bespoke Arduino shield, CMU Cam and Raspberry Pi Camera, CO2 Inflators, CNC embroidering and a 4.0 amp hour 18 V battery pack.

When the wearer's hands are raised to their mouth, flex sensors in the arms trigger the inbuilt cameras that detect whether they are holding a Cadbury + Daim bar or a Cadbury + Oreo dairy bar. Once one of these chocolate bars has been detected, LED lights sewn around the heart area and in the cuffs start to flash.

To draw further attention to the individual's chocolate-induced joyous state, servos in the hem of the jacket lift the bottom of the jacket to reveal a purple lining fitted with pulsing heart shaped LEDs. Following the coat-lift, hidden micro-controllers activate motorized hinges in the shoulder tabs that open up accordion style and start flapping about.

And if pulsing cuffs and rising hems weren't enough, an sunburst in Cadbury's signature purple, inflates from underneath the collar to frame the wearer's head. During this entire show, speakers hidden in the jacket play music synced to the transformation. Upon reaching a crescendo point, a hidden confetti gun in the now flared out, inflatable hood is triggered, shooting confetti everywhere.

Between the confetti cannon, the purple flashing LEDs, the music and the waving shoulder tabs, the Joy Jackets should have no trouble garnering attention for the UK bloggers that have been enlisted to wear them.

The creation process of the jackets can be seen in the following video.

Source: Hirsch & Mann

Making The Cadbury Joy Jacket

View gallery - 14 images
3 comments
SamB
Maybe I woke up on the wrong side of the bed - but just before I hit 'post' I re-read my comment on this purple jacket and it wasn't a happy one.
Sorry to deprive everyone of a bitter, sarcastic commentary on humanity but I am now a stronger advocate of review before you post. Happy days everybody.
Mr T
Except that Cadbury, like all the mainstream confectioners, don't make chocolate, they make blocks of brown sugary fat. Anyone who thinks Cadbury chocolate is real chocolate has not a clue about what chocolate actually is...