Digital Cameras

Casio reveals "women-friendly" cameras

Casio reveals "women-friendly"...
Buttons and the joystick on the Casio EXILIM EX-JE10 can apparently be easily operated even by women with long nails
Buttons and the joystick on the Casio EXILIM EX-JE10 can apparently be easily operated even by women with long nails
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The Casio EXILIM EX-JE10 has been designed to appeal to women
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The Casio EXILIM EX-JE10 has been designed to appeal to women
The Casio EXILIM EX-JE10 is a 16 megapixel-shooter which comes with a matching jacket and shoulder-strap
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The Casio EXILIM EX-JE10 is a 16 megapixel-shooter which comes with a matching jacket and shoulder-strap
The Casio EXILIM EX-JE10 features a 1/2.3-inch 16.1-megapixel CCD sensor, a 26mm wide-angle lens with a 5x optical zoom
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The Casio EXILIM EX-JE10 features a 1/2.3-inch 16.1-megapixel CCD sensor, a 26mm wide-angle lens with a 5x optical zoom
Buttons and the joystick on the Casio EXILIM EX-JE10 can apparently be easily operated even by women with long nails
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Buttons and the joystick on the Casio EXILIM EX-JE10 can apparently be easily operated even by women with long nails
The Casio EXILIM EX-JE10 has menu colors which are coordinated with the body color
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The Casio EXILIM EX-JE10 has menu colors which are coordinated with the body color
The Casio EXILIM EX-JE10 is also available in pink ... obviously
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The Casio EXILIM EX-JE10 is also available in pink ... obviously
The Casio EX-N10 includes a transparent case over the front of the camera, creating an effect which is said to resemble a manicure.
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The Casio EX-N10 includes a transparent case over the front of the camera, creating an effect which is said to resemble a manicure.
A "Make-up Function" on the Casio EX-N10 is for "making people's faces look their beautiful best," claims Casio
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A "Make-up Function" on the Casio EX-N10 is for "making people's faces look their beautiful best," claims Casio
Buttons on the Casio Casio EX-N10 can apparently be easily operated even by women with long nails
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Buttons on the Casio Casio EX-N10 can apparently be easily operated even by women with long nails
The Casio EX-N10 will be available from the end of August in Pink Sapphire, Topaz and Black Onyx, and for a price of €99 (around US$125)
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The Casio EX-N10 will be available from the end of August in Pink Sapphire, Topaz and Black Onyx, and for a price of €99 (around US$125)

Casio has announced a selection of new cameras which, it's claimed, were designed to appeal to women. How do you make a woman-friendly camera, you ask? Well, Casio seems to be of the opinion that offering a range of colors (obviously including pink), textured finishes and buttons which can be pressed even if you have long nails, will do the job.

The designed-for-women cameras include the Casio EXILIM EX-JE10, a 16-megapixel-shooter which comes with a matching jacket and shoulder-strap, and the EX-N10, a small compact which has a finish said to resemble a manicure.

The Casio EXILIM EX-JE10 features a 1/2.3-inch 16.1-megapixel CCD sensor, a 26mm wide-angle lens with a 5x optical zoom (that's a 35mm equivalent of 26-130 mm) and the ability to shoot 720p HD video at 30 frames per second. But while those mediocre technical specs are not going to make the camera stand out, Casio hopes its female-centric design – it's described in a press release as being "cute" – and features will.

Some of those features include menu colors that are coordinated with the body color (the camera is available in white, pink and black), buttons and a joystick which can apparently be easily operated even with long nails, and a "Make-up Function" that Casio says is for "making people's faces look their beautiful best."

The Casio EX-N10 will be available from the end of August in Pink Sapphire, Topaz and Black Onyx, and for a price of €99 (around US$125)
The Casio EX-N10 will be available from the end of August in Pink Sapphire, Topaz and Black Onyx, and for a price of €99 (around US$125)

The Casio EX-N10 again offers a 16.1-megapixel sensor and a 26mm wide-angle lens with a 5x optical zoom, though this time female-friendly credentials include a transparent case over the front of the camera (which has a quilted appearance) creating an effect which is said to resemble a manicure.

Available from the end of August in Pink Sapphire, Topaz and Black Onyx, and for a price of €99 (around US$125) the EX-N10 also includes the Make-up Function and is described by Casio as a camera which could be carried as an accessory.

What do you think, does a bit of pink, a couple of gimmicky "female" features and photos of the devices displaying images of macaroons, flowers, perfume and cats really turn a ho-hum camera into one that women will flock to buy? And do manufacturers even need to make separate cameras for men and women anyway? Let us know what you think in the comments.

Source: Casio

3 comments
BlacknYellow
I'm assuming it has a lense option labeled as 'Slimming'...
Keith Sketchley
Well, you know marketing people. Switches that can be used with long fingernails, or fat fingers, or gloves on.... is a very good idea. What I want is the main feature of a cheap film camera - point and shoot. (Having to turn the camera on and wait for the lens to be position absolutely does not count for that.)
Nikki Smith
Yeah, it's super hard for me to use a regular camera since, ya know, I have a vagina and everything.