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Automotive

Chrysler's 700C concept may be a glimpse of the next generation minivan

By Mike Hanlon
January 11, 2012
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The lines of the Chrysler 700C are highly distinctive
The lines of the Chrysler 700C are highly distinctive
The Chrysler 700C concept was on show at Cobo Center, January 10, 2012
The Chrysler 700C concept
The Chrysler 700C concept
The Chrysler 700C concept
View gallery - 5 images

Chrysler showed an interesting concept without much fanfare at Detroit's NAIAS this week. The 700C is being evaluated by Chrysler as the design direction for the next generation minivan. It's a bold effort to give some style to the boxy people mover market and public opinion will now decide if the angled B-pillar and huge wheels will see production.

Our understanding is that the 700C was a last minute addition to the show, and was produced entirely without supporting literature or showcards so that people could make their own mind up on the design and its benefits.

View gallery - 5 images

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AutomotiveChryslerNAIAS 2012
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Mike Hanlon
As a photojournalist, Mike’s work has been published in a dozen languages across 20+ countries. He has edited or managed over 75 different print publications, each with a different target audience: sports, automotive, advertising, marketing, design, ad infinitum. Mike has been working in the internet for more than 25 years and was the veteran of five internet start-ups before founding New Atlas in 2002.
14 comments
William H Lanteigne
The Aztek already proved that fugly does not sell. This does not need to be revisited.
zekegri
What people will buy is a larger van like the old VW hippie style but with a diesel or hybrid more powerful engine and camper style setup-how about a roof that pops straight up not on an angle- for an extra bed? Millions of people will buy one if not made too expensive! Solar panel on the roof to keep it cool and charge batteries, regenerative braking and shocks, hydrostatic drive-all would be better than what\'s offered today.
PeetEngineer
Looks like it will have a huge blind spot with that enormous pillar in the middle.
Bruce H. Anderson
Well, the B-pillar is way weird, but the 700 may appeal to those for whom utility is a lesser concern than style. I kind of think we should celebrate the box. I hope Kia puts a toned-down KV7 on the market.
REM
Beauty is always in the eye of the beholder. To me and, I hope, thousands of others, the 700C is fantastic. If the quality of the product matches the quality of the design, I\'m a buyer!
BombR76
Fugly like an Aztek for sure.
Concept without show info. and you wonder why ?!?
The 300C or Magnum wagon concept is better bet.
Surely, Chrysler can bring a better looking concept of a mini-van than the 700C, IMHO.
rickart
i think itsa beauty! My kids are grown, but i might just get one, if the price is good
Will Larson
I\'m not a big fan. Minivans are about function over form. I would rather see innovations on the interior to make it more comfortable and personable to the occupiers. As well as fuel efficiency. Do both of those while keeping the price down and I will be impressed.
Develocon
looks like an inflated mazda 3
VoiceofReason
I have to agree with Develocon. Looks like a PT cruiser and a Mazda 3 had a kid bigger than both of them.
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