Citroen’s task in redesigning the best-selling C3 was not an enviable one – how do you better a car that is still selling strongly, with more than two million units on the road. We’ll see the finished product at Frankfurt later this month, but the brand’s new ‘Visiodrive’ certainly looks the goods with its huge windscreen, remarkable interior space and what Citroen claims will be “astonishing” road behavior.
Frédéric Banzet, Managing Director of Citroen, said, “This is a major launch for the Marque and gives us the means to achieve our ambition of further increasing market share, with both private and professional customers.”
To do so, Citroen has taken the best of the C3 and moved it up a notch. The brand’s new ‘Visiodrive’ includes, according to the press kit:
- a unique, prestigious personality, with tauter styling and high-quality fit and finish that sets a new standard in the segment;
- intelligent architecture for unrivaled interior space, while remaining one of the most compact cars on the market, with exterior dimensions that buck today’s trend of ‘always more’ without actually having less;
- astonishing and responsible road behavior, with overall performance improved in terms of driving pleasure and ride comfort, in town and out on the open road. Fuel consumption is controlled for all powertrains and accompanied by an ambitious CO2 reduction program.