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Craftea aims for simpler, safer and more creative tea

Craftea is targeting tea aficionados
Craftea is targeting tea aficionados
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The kettle is inductively heated around the bottom half, which increases efficiency and safety
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The kettle is inductively heated around the bottom half, which increases efficiency and safety
The unit uses the company’s proprietary "Vortex" technology, which makes use of a magnetically coupled stirrer in the center of the kettle
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The unit uses the company’s proprietary "Vortex" technology, which makes use of a magnetically coupled stirrer in the center of the kettle
Craftea allows users to repeat their favorite tea recipes and formulas by saving their brew settings
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Craftea allows users to repeat their favorite tea recipes and formulas by saving their brew settings
Craftea is made of 100 percent stainless steel and BPA-free materials
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Craftea is made of 100 percent stainless steel and BPA-free materials
Craftea lets users can get creative with their tea
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Craftea lets users can get creative with their tea
Craftea is targeting tea aficionados
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Craftea is targeting tea aficionados

Technology is helping tea lovers in the quest for the perfect cuppa and this new tea making device promises all that and less mess. Developed by Chai Master, Craftea, aims to simplify the preparation process while at the same time extracting as much flavor as possible from the ingredients and preventing messy boil-overs.

So what is Craftea's brewing secret? The unit uses the company’s proprietary "Vortex" technology, which makes use of a magnetically coupled stirrer in the center of the kettle. The kettle is inductively heated around the bottom half, which increases efficiency and safety, as the top part is not heated. The stirrer action draws the heat from the vessel walls and creates a faster, more dynamic fusion process, extracting as much flavor as possible from the tea without shredding the contents.

The stirrer action is also designed to prevent annoying boil-overs if we happen to turn our attention away from the kettle, and when milk is introduced to the chai-making process it minimizes scorching due to the continuous motion it creates.

"Our vision was to make a revolutionary appliance that brings convenience, consistency and customization to a time honored beverage," say Craftea creators Pratima and Jitu Keshav. "We believe in the traditional rituals of serving tea and chai, with each individual having their own special twist."

The unit produces one to four cups and pre-programmed settings for various tea types make it possible to get creative and prepare a range of drinks, including tea lattes, cocktails and various herbal infusions. It also allows users to repeat their favorite tea recipes and formulas by saving their brew settings.

Craftea allows users to repeat their favorite tea recipes and formulas by saving their brew settings
Craftea allows users to repeat their favorite tea recipes and formulas by saving their brew settings

Craftea is made of 100 percent stainless steel and BPA-free materials. The kettle, stirrer, sieve and lid are dishwasher-compatible.

Chai Master says Craftea will begin shipping in March. The company is taking pre-orders through its website at a discounted price of US$199, including free shipping within the US. The estimated retail price will be $249.

Product page: Craftea

3 comments
bergamot69
And what is wrong with a conventional kettle and a teapot? Simple technology that has served its purpose for centuries.
Tom Lee Mullins
I hope this works better than the other tea maker; Zerafina (IIRC). It was to make a perfect cup of tea but it was not cheap. I guess not many thought it was worth the price.
Craftea
As a quick update to this press release, the CRAFTEA's pre-order price has been lowered to $149 and the retail price to $199! @bergamot69, nothing wrong with a teapot at all! Where CRAFTEA's benefit comes in is with its vortex technology which speeds brewing times and regulates milk and water temps to prevent boil-over and scalding (common problems when simmering chai). CRAFTEA also saves brew settings to give you the perfect time and water temps every time, and make tea preparation that much easier!
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