Data Collection Processes and Third Party Providers

In addition to information knowingly provided by you (Personal Information) New Atlas and our third-party service providers (which may include any third-party content recommendation partners, advertising partners, and analytics providers) may use cookies or other tracking technologies to automatically collect certain information from your device or web browser when you interact with the website to help us understand how our audience use our New Atlas service and to target advertising to you (Usage Data).

What is GDPR?

The General Data Protection Regulation (GDPR) is legislation that aims to protect privacy and give individuals accessing the internet within the European Economic Area (EEA) more transparency and control over their personal data. This requires that businesses gain more explicit consent from them to collect and use their data.

The information set out here and in our Privacy Policy supports the data privacy standards introduced by the GDPR. Some Usage Data may be included within the definition of ‘personal data’ for the purposes of the GDPR.

Cookies

Cookies are small data files stored on your hard drive by a website. The cookie itself does not contain any personally identifying information although it will enable New Atlas to improve our services and your experience by, among other things, seeing which areas and features are popular and managing the advertisements presented to the reader.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services offer by our website.

Cookies are used on our website to support the following tasks:

  • Analytics and Performance function: these cookies are used to collect information about our audience traffic on our website. The information is gathered in aggregate and does not identify the individual visitor. The type of information includes number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information.
  • Functional tasks: these cookies are provided for visitors that must login into a secure or restricted member area of our service. These cookies remember language, login details, polls results and similar; the purpose of these is to provide a more personalised experience with our web site. An example is our New Atlas Plus service that provides ad free, faster loading functionality under login in access.
  • Technical Tasks: these cookies are used by our developers specific to the continued operations of our website; en example is a developer only debugging and hacker prevention cookies
  • Targeted Advertising: These cookies track your browsing habits to enable us to show advertising that is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third-party advertisers place cookies to enable them to show advertisements which we think will be relevant to your interests.

You can manage your consent via our

Third Party Advertising Networks

New Atlas generates revenues via website advertising. We work with several third-party ad companies in generating this advertising revenue. These companies may collect, and use click stream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to our Services and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies (listed below) typically use tracking technologies to collect this information and are subject to their own privacy policies.

Google Ads/AdX

Purpose: New Atlas is part of Google’s display network; this service we work with is called DoubleClick Ad Exchange (AdX). These ads are targeted and delivered to our readers whilst they are using our website service. AdX will compete for available ad space on our website in an ad exchange bidding process. Review: Google Ads Data Processing Terms

AdYouLike SA (AYL)

Purpose: AYL is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. AYL will compete for available ad space on our website in an ad exchange bidding process. The ad partner is not always successful in purchasing our advertising. Review: AYL Privacy

Oath a Verizon Company (AoL)

Purpose: AoL is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. AoL will compete for available ad space on our website in an ad exchange bidding process. The ad partner is not always successful in purchasing our advertising. Review: AoL Privacy

AppNexus Inc.

Purpose: AppNexus is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. AppNexus will compete for available ad space on our website in an ad exchange bidding process. The ad partner is not always successful in purchasing our advertising. Review: AppNexus Privacy

District M Inc.

Purpose: DistrictM is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. DistrictM will compete for available ad space on our website in an ad exchange bidding process. The ad partner is not always successful in purchasing our advertising. Review: DistrictM Privacy

IndexExchange Inc. (Index)

Purpose: Index is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. Index will compete for available ad space on our website in an ad exchange bidding process. The ad partner is not always successful in purchasing our advertising. Review: IndexExchange Privacy

Next Millennium Media, Inc. (NML)

Purpose: NML is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. NML will compete for available ad space on our website in an ad exchange bidding process. The ad partners are not always successful in purchasing our advertising. Review: Next Millennium Privacy

RhythmOne (RHO)

Purpose: RHO is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. RHO will compete for available ad space on our website in an ad exchange bidding process. The ad partner is not always successful in purchasing our advertising. Review: RhythmOne Privacy

PubMatic Inc.

PubMatic is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. PubMatic will compete for available ad space on our website in an ad exchange bidding process. The ad partners are not always successful in purchasing our advertising. Review: PubMatic Privacy

The Rubicon Project Inc.

Purpose: Rubicon Project is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. Rubicon will compete for available ad space on our website in an ad exchange bidding process. The ad partners are not always successful in purchasing our advertising. Review: Rubicon Project Privacy

Sharethrough, Inc

Purpose: Sharethrough is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. Sharethrough will compete for available ad space on our website in an ad exchange bidding process. The ad partners are not always successful in purchasing our advertising. Review: Sharethrough Privacy

Sovrn, Inc.

Purpose: Sovrn is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using our website service. Sovrn will compete for available ad space on our website in an ad exchange bidding process. The ad partners are not always successful in purchasing our advertising. Review: Sovrn Privacy

TEADS.TV (TeadsTV)

Purpose: TeadsTV will target relevant video style advertiser messages and services to our readers whilst they are using out website service. This style of advertising is called out-stream. TeadsTV will compete for available ad space on our website in bidding process. The ad partners are not always successful in purchasing our advertising. Review: TeadsTV Privacy

Unruly Group Limited

Purpose: Unruly will target relevant video style advertiser messages and services to our readers whilst they are using out website service. This style of advertising is called out-stream. Unruly will compete for available ad space on our website in bidding process. The ad partners are not always successful in purchasing our advertising. Review: Unruly Privacy

Leven Labs,Inc. (Admiral)

Purpose: The Admiral service is specific to Ad Blocking, targets users that they have an adblocker turned on that will prevent New Atlas from earning revenue. The service will request that the user to disengage this adblocker. Please refer to the privacy policy for full detailed privacy disclosure. Review: Admiral Privacy

Taboola Australia Pty Ltd

Purpose: Taboola is an advertising service that works with New Atlas in targeting relevant advertiser messages and services to our readers whilst they are using out website service. These appear in various positions across our website. Review: Taboola Privacy

Content Recommendations

As part of the New Atlas web site services we offer visitors related articles to read that are sourced from within the extensive New Atlas archives or from selected partners. These are targeted at the visitors’ specific interests.

Content recommendation providers:

Taboola Australia Pty Ltd - Recommended for You. (TRFY)

Purpose: TRFY offers article recommendations based on the topics covered in the article that the visitor is currently reading. The core mechanic of this is that publishers install the TRFY recommendations widget on their website by including code. When a visitor then accesses an article, the widget loads a number of recommendations (links to other articles), based on the similarity or close association of the article topics. These recommendations are taken from the library of New Atlas articles. Review: Taboola Privacy

TrendMD Inc. - We Recommend

Purpose: TrendMD offers article recommendations, called We Recommend, based on the topics covered in the article that the visitor is currently reading. The core mechanic of this is that publishers install the TrendMD recommendations widget on their website by including code. When a visitor then accesses an article, the widget loads a number of recommendations (links to other articles), based on the similarity or close association of the article topics. Review: TrendMD Privacy

Analytics and how we use it

Cookies are used to collect information about traffic to our New Atlas website and how readers may use our service. The information gathered is aggregated and does not identify any individual reader. The information is used to determine the number of visitors to our website, the websites that referred the reader to New Atlas, the pages that they visited on our website, what time of day they visited our website, whether they have visited our website previously, and other similar information.

Analytics providers:

Google Analytics

We use Google Analytics for our website analytics. Google Analytics uses its own cookies. It is only used to improve how our Services work. Our purpose for using this service is to assist us improve our Services for our readers. Review: Google Privacy

Roxr Software Ltd (Clicky)

Clicky will track URL’s & titles across the website. The purpose of this service is to analyse the success levels of selected articles. The measurements include: URL & title of any links that are clicked on pages viewed; the referrer; browser language; screen resolution; x/y coordinates of mouse events; Unique ID tracking cookie ("UID"); IP address ("IP"). These analytics enable us to understand the best performing editorials, we are able to make better informed decisions on new editorials to be written and topics to be covered. Review: Clicky Privacy

Taboola Newsroom (TNR)

TNR is another analytics that is used for the measure and reporting of traffic to the New Atlas website and URL. The purpose of this service is to analysis the success levels of selected articles. Review: Taboola Privacy

Ocelot Studio

Ocelot Studio aggregates our key business metric into a single dashboard, to make sure we are maximising our various business partners services. Review: Ocelot Privacy

Technical Support

New Atlas partners with several international companies for its technical services. Our policy is to work ‘best-in-market’ technical companies so that we have our New Atlas service operational continuously for our readers. These services include:

Amazon Web Services

Amazon Web Services (AWS) provides data processing services which are critical to the fundamental operations of the New Atlas website. Review: Amazon Web Services Privacy & General Data Protection

G Suite

G Suite is a business service system we use for email communication, the software and products are developed by Google. Review: Google Privacy

Campaign Monitor

Purpose: The Campaign Monitor service is engaged by New Atlas as a processor of our New Atlas email based newsletters. Our newsletter services are opt-in and informed consent has been provided to New Atlas by the subscriber to send the recipient our newsletters via email. Please refer to the privacy policy for full detailed privacy disclosure. Review: Campaign Monitor Privacy

MailChimp

Purpose: The Mail Chimp service is engaged by New Atlas as a processor of our New Atlas email-based newsletters. Our newsletter services are opt-in and informed consent has been provided to New Atlas by the subscriber to send the recipient our newsletters via email. Please refer to the privacy policy for full detailed privacy disclosure. Review: MailChimp Privacy

Children’s Privacy

Our New Atlas service is intended for a general audience and is not targeted to, promoted to, or intended for use by children under the age of 13 years. We do not knowingly collect any information from children under the age of 13. If a parent or guardian becomes aware that their child has provided us with any information without parental consent, we would ask that they contact us our Privacy Officer. We will delete applicable information that is reasonable and practical.

Contact Us

If you have any questions about this Privacy Policy, please contact our Privacy Officer.