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Keep the weight off for good with the psychology-based Noom program

Keep the weight off for good w...
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Everyone starts a diet the same: more vegetables, less cheese puffs. More exercise, less sitting. But why do the vast majority – some stats even as high as 97 percent – reveal that dieters fail to keep the weight off?

The Truth about Weight Loss

Some people are fans of saying that weight loss is simply a balance of calories in and calories out. But while they're getting the math right, they're forgetting that weight loss is a greater-than-the-sum-of-its-parts process. Folks on a weight loss journey need to have the right tools to make calorie balance a lasting practice, whether they have been struggling to lose for years or gained recently due to life events like pregnancy.

What is the biggest stumbling block for dieters according to revolutionary weight loss program, Noom*? It's psychology. People who struggle to lose weight aren't just bad at doing the math required to restrict calories. Instead, they may have learned some very problematic associations with food. These can be hard to shake.

That's why Noom's program includes nutritional mentoring plus a crash course in the psychology surrounding healthy eating and the thought processes that permit you to make changes. With just a few minutes a day, users can zip through the daily lesson on their mobile app that's steeped in the logic of behavioral change psychology. Everything is digital and simple to complete.

And that's what really makes the difference for people using Noom. They're not just crash-dieting for a couple of months to get to their ideal weight, only to regain it when they stop counting calories. Noom users are literally changing the way their mind relates to food and exercise.

Getting Started

When folks get started with Noom, they begin with a quiz. This assesses their desired fitness level or weight loss goal. The quiz helps to illustrate how habit-changing is scientifically proven to make lasting improvements. Users get to describe their habits based on multiple-choice questions.

To make sure things are going to be as safe as possible, Noom also asks questions about medical conditions and physical injuries. Knowing if there is a family history of diabetes can help steer your goals. This shapes their recommendations to go along with physician-recommended fitness goals.

Once the quiz is finished users get a timeline for their weight loss goal. They can start their first lesson that day. In these interactive lessons and intuitive tracking features, they'll see more of how Noom lets users eat anything they want—as long as it's balanced with the good stuff.

Using the Program

Users also get to set goals outside of the number on the scale. Want to be able to run a 5k? Wish playing with the kids didn't hurt so much? These are the real-life, tangible goals to hang onto as motivation.

Unique to Noom is 24/7 access to an expert. Whether users need help calculating the calories of a midnight snack or just some support at a low point, checking in with an expert instantly can help with commitment and adherence to the program.

Investing in a lifestyle change can always feel a bit intimidating, but being thrifty isn't an excuse to get out of getting healthy with Noom because health insurance companies are getting in on the Noom action and paying for memberships. And if your health insurance changes while users are in the middle of the program, Noom helps swap the info.

In just a few minutes, you can check your price for Noom, starting at $0.50 for a 7-day healthy eating program trial. Check the bottom of your purse or pocket—did you find a couple of quarters in there? That's all it takes to try Noom out for the week. Change is possible with the right foundation, and that's exactly what Noom aims to provide through its ultra-supportive healthy eating program.

*Live in 13 states currently.