February 19, 2005 Building on its storied legacy of power and performance, Dodge is bringing the historic Daytona nameplate to the Dodge Ram line of pickup trucks. The limited-edition HEMI V8 2005 Dodge Ram Daytona is instantly recognisable with its massive 11-inch rear spoiler and complementary flat-black graphics on the bed sides, reminiscent of the 1969 winged Dodge Charger. Other noticeable features include a performance-style hood scoop, rear side-exiting twin chrome tips from the Borla exhaust, body-colored grille and tail lamp guards, and 20-inch chrome-clad aluminium wheels.
Available in two colours Go ManGo! (a sort of nuclear orange) or Silver Metallic, the 2005 Dodge Ram Daytona will be a limited-edition model, and will feature a numbered plaque on the dash, with the exterior color also appearing on the centre bezel on the dash.
The 2005 Ram Daytona is available as a 4x4 or 4x2 and in regular cab or Quad Cab body styles with the six-foot, three-inch bed. The regular cab features molded side sills while the Quad Cab includes a running board.
Included in the Daytona package is the 5.7-liter HEMI engine with 345 horsepower and 375 lb.-ft of torque coupled with a 5-speed automatic transmission and 3.92:1 rear axle ratio.
The 2005 Dodge Ram Daytona is on sale now and is priced from US$32,000.
With a U.S. market share of approximately seven percent, Dodge is Chrysler Group's best-selling brand and the fifth-largest nameplate in the U.S. automotive market. In 2004, Dodge sold more than 1.4 million vehicles. Dodge continues to lead the minivan market segment with a 20 percent U.S. market share and maintains an 18 percent share of the highly competitive truck market.
In 2006, Dodge will enter key European and Asian volume segments with its passenger vehicle range.