Things like car-monitoring computers and 9-speed automatic transmissions are all very well and good, but sometimes it’s the simplest of innovations that are the most useful. If you’re tired of dropping your keys or other items down that stupid gap between the side of the seat cushion and the center console, then you might consider the Drop Stop to be such an item.

Marc Newburger, who co-invented the device with Jeffrey Simon, came up with the idea after nearly hitting a pedestrian while reaching for his phone – after it had fallen into that beside-the-seat gap.

The Drop Stop is essentially just a stuffed neoprene tube, that can be squished down between the cushion and the console on pretty much any make or model of vehicle. A reinforced slot in that tube allows the seat belt receptacle to stick through – that in turn keeps the Drop Stop “moored” to the seat, so it slides back and forth with it when the seat is adjusted.

The tube is a neutral black color, and can easily be removed and washed. A set of two (one for each front seat) will cost you US$19.99.

Source: Drop Stop via Shark Tank