Ferris WheeLED keeps you simultaneously safe and stylin'
Most cyclists will attach some form of light or reflector to their bicycles when riding at night, but Japanese company PIAA has created a light that's pretty mesmerizing to look at as well. By attaching the Ferris WheeLED to your wheel spokes, you transform your bike into a veritable mobile light show. Twelve different design patterns can be created as a result of varying flash sequences.
Three colors of lights are available to choose from, either blue, white or pink. Powered by 3 LR44 batteries, the Ferris WheeLED contains seven high powered LED lights ensuring that your bicycle is visible to pedestrians and surrounding motorists. Weighing just 3/4 of an ounce (or 21g), the Ferris WheeLED is light enough that you won't feel it on your wheels. Measuring just 4.3 x 5.9 x 0.7 inches (110 x 150 x 18mm) in size, it's reasonably compact.
The Ferris WheeLED is reminiscent of the giant illuminated Ferris wheel located in Yokohama, the Cosmo Clock 21, a possible source of inspiration for the device.
It will cost you 2310 Japanese yen (approximately US$25) to rock the Ferris WheeLED on your bike. No word yet on any plans to sell outside of Japan.