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Bugatti drives into luxury home hi-fi space with Royale speakers

Bugatti drives into luxury hom...
The Royale speakers are offered in Monocoque or Duotone design themes
The Royale speakers are offered in Monocoque or Duotone design themes
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The Bugatti/Tidal Royale series launches with limited black or white edition loudspeakers
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The Bugatti/Tidal Royale series launches with limited black or white edition loudspeakers
The Royale speakers are offered in Monocoque or Duotone design themes
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The Royale speakers are offered in Monocoque or Duotone design themes
Each hybrid passive/active speaker rocks its own amplifiers driving four long-throw woofers, two woofers, one midrange driver and a tweeter
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Each hybrid passive/active speaker rocks its own amplifiers driving four long-throw woofers, two woofers, one midrange driver and a tweeter
The Royale loudspeakers come with a music controller for connecting to content sources such as streaming services, TV or smart devices
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The Royale loudspeakers come with a music controller for connecting to content sources such as streaming services, TV or smart devices
Tidal Audio CMO Miriam Janczak and CEO Jörn Janczak with a Royale floorstanding speaker
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Tidal Audio CEO Jörn Janczak and CMO Miriam Janczak with a Royale floorstanding speaker
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The name Bugatti is one associated with very fast cars and multi-million-dollar price tags, and not with home audio. But thanks to a partnership with Germany's Tidal Audio, luxury automotive design and premium audio components combine for the launch of the Royale floorstanding speakers.

Tidal sees the first fruit of the collaboration as "a visual promise of a breathtaking performance that is built within and unfolds to unmatched levels when unleashed – just like the unique experience of a hyper car."

The Royale is a hybrid passive/active loudspeaker, and contains "extremely powerful amplifier channels" that drive four 265-mm long-throw subwoofers per speaker, together with a three-way front unit that's home to two 170-mm woofers, a 127-mm ceramic midrange drive and 30-mm diamond tweeter. A 127-mm diamond midrange woofer can replace the midrange driver as a performance upgrade option.

Each pair is matched by an accompanying music controller, which features a digital-to-analog converter and can be connected to sources like streaming services, a living room television or other smart home devices.

Tidal Audio CMO Miriam Janczak and CEO Jörn Janczak with a Royale floorstanding speaker
Tidal Audio CEO Jörn Janczak and CMO Miriam Janczak with a Royale floorstanding speaker

The speakers come in two main design themes, a 3D-shaped multi-chamber Monocoque cabinet and a dual-shell Duotone cabinet constructed using Tidal's proprietary Tiralit material. They can also be tricked out with carbon fiber, precious metals and more if desired. And the partnership is marked by a plaque to the rear that reads "Tidal for Bugatti" – while Bugatti takes pole position with a solo plaque to the front.

"Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power," reads the press release.

The Bugatti/Tidal partnership has launched with the Royal Edition Noir an Edition Blanc, which are limited to 15 pairs for each edition. A pair tips the scales at 160 kg (352 lb), with each floorstander measuring 144 x 28 x 60 cm (56.6 x 11 x 23.6 in). Pricing has not been revealed, but with two high luxury brands involved, we'd wager the cost of admission will be very steep indeed.

Source: Bugatti

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3 comments
Daishi
There is expensive, really expensive, and then there is Bugatti branded and limited to a production run of 15 expensive.
Nelson Hyde Chick
There are people with too much money, and some of those fools will buy this monstrosity.
Troublesh00ter
High-end audio has long since gone nuts with six-figure speakers, amplifiers and other equipment. It hardly needs Bugatti to drive any further into banana-land!