Bugatti

The blockbuster hypercar business deal of the decade is now official: storied brand Bugatti, with its 112-year history of ultra-exclusive automaking, is now majority owned by 12-year-old Croatian electric hypercar upstart Rimac Automobili.

"Super Sport" has come to mean "world-record speed" at Bugatti, and the Chiron Super Sport remains true to its heritage. The newest member of the Chiron family has been painstakingly optimized for world-beating grades of acceleration and speed.

The Bugatti brand is usually associated with high-performance automobiles, but it's now attached to three premium smartwatches, too. Bugatti has teamed up with wearables manufacturer VIITA to produce the models, which are being funded on Kickstarter.

A bunch of bespoke, 3/4-scale replicas of the Bugatti Type 35 roadster are now making their way into the hands of collectors across the globe, each with its own fine points of difference and an air of exclusivity, with only 500 made.

Bugatti is a name associated with very fast cars and multi-million-dollar price tags, not home audio. But now luxury automotive design and premium audio components combine for the launch of the Royale loudspeakers from Bugatti and Tidal Audio.

Bugatti has released a photo dump showing its nascent Bolide hypercar getting a little coy with some of its clothes off. Currently #6 on our list of the world's most powerful cars, the 1,825-hp Bolide prototype is an epically raw rejection of luxury.

Ever wonder what Bugatti's quad-turbo W16 could do if decoupled from heavy, bulbous cars like the Chiron? Bugatti has, too, and it answers with the Bolide, an ultralight 1,825-hp hypercar parked at the bleeding edge of automotive possibility.

In the midst of a global pandemic the success of Gooding & Company’s “Passion of a Lifetime” auction on the weekend seems like a miracle. Eight cars topped US$1 million and $45,231,210.76 was realized in just 90 minutes … at just over $500,000 a minute.

After the first big online-only foray by the biggest automotive auction cluster on Planet Earth, it's clear that automobiles are not particularly suited to online-only auctions, but that significant strides were made in the right direction.

Watchmaker Jacob & Co and carmaker Bugatti have teamed up again to produce the Twin Turbo Furious 300+ wristwatch. With styling inspired by the Bugatti Chiron Super Sport 300+ hypercar, the new timepiece is available in a limited run of three units.

Last time Bugatti made a black car, it literally called it "the black car." It did so, however, in French, which as we all know confers a certain unwashed classiness to things, and La Voiture Noire quickly became the most expensive new car ever to be sold, at a horrific US$12.3 million.

Bugatti has broken the production car speed record with a timed run of 304.773 mph by the Bugatti Chiron.