Jaguar Land Rover has launched a new technology startup focused on research and development. The firm says that InMotion will build innovative apps and services that tackle current transport issues, such as car-sharing, car ownership and on-demand delivery.

The firm will operate at the intersection of the automotive and technology sectors, with a view to creating solutions that are accessible via smartphones or other connected devices. Group strategy director of Jaguar Land Rover Adrian Hallmark explains that the size of the new venture is key to its purpose.

"As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector," says Hallmark in a press release. "It allows us to react quickly to new tech and ever-changing customer demands."

Part of InMotion's remit will be to carry out in-depth research into emerging travel and transport challenges. This will be followed "closed real-world experiments" that test multiple solutions in order to find out what is most effective.

In the coming months, InMotion is due to begin testing a number of services developed by its team of technologists and entrepreneurs across North America, Europe and Asia.

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