Selling watches is no doubt getting harder these days as their primary function, keeping track of time, is duplicated by another technological item that is becoming ubiquitous – the mobile telephone. In recent times we've seen watches given a point-of-difference by including artifacts from the Titanic and the Moon, and the Louis Moinet Jurassic Tourbillon will feature at Basel in Switzerland this month. The Jurassic Tourbillon's dial contains fragments of authentic fossilized dinosaur bones around 130 million years ago.
As well as this reminder of just how long time has been ticking away, the hand-wound watch sports an 18K white gold case with 56 Top Wesselton VVS baguette diamonds (3.46 cts) on the bezel, a tourbillon cage at 6 o’clock and an indicator for the 72 hour power reserve at 12 o’clock.
The winding mechanism has an “octopus” spring visible on the back and - though it's not the sort of timepiece you'd take swimming - it's water-resistant to 30 m.
Stay tuned for more highlights from Baselworld 2010 throughout the month.
Via Swisstime.
You are talking about the mobile phone, but quartz watches are also much more precise than mechanical watches, at a fraction of their cost. So watchmakers now make technological jewels where the precision is no longer the main objective ; which apparently works.
The same conspicuous precision can also be seen in other domains, for that matter ; who needs a 1000 HP car?
I\'ll take a Zenith or Omega over a Casio every day of the week.
Then I am at the station waiting for the 3.30pm train and my watch says 3.20pm.... and it comes to 3.35pm and I ask "What happened to the 3.30pm train" and the people say, "OH that left here 20 minutes ago"......
This happens with new watches, old watches, new batteries, old batteries..
It's like living in that scene in Night Mare on Elm Street, where the girl is falling asleep in the bath and then there is a scene from underneath her, where the bath becomes a bottomless well - the dissolution of the boundry between reality and dreamland... and there is no distinction..
I have told a LOT of random people this, that I can't wear electronic watches, and do you know what? I have had SO MANY PEOPLE - tell me that "Oh my aunty was like that, she had to put a rubber strip between herself and the watch - too much electricity in the body" and the same story, "My Dad, Mom, Auntie, Uncle, Brother, Sister, cousin, person at work" etc.... all had that.
I would really like to see a scientific study on this.....
http://www.sodahead.com/fun/does-any-one-else-have-this-problem/question-239795/