Holiday Destinations

Image-recognition travel app books trips based on photos

Image-recognition travel app b...
The app utilizes a database consisting of photos from over 1,000 locations in Europe
The app utilizes a database consisting of photos from over 1,000 locations in Europe
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The app utilizes a database consisting of photos from over 1,000 locations in Europe
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The app utilizes a database consisting of photos from over 1,000 locations in Europe

At some time, we've probably all seen a photo of some great-looking place and thought "If I knew where that was, I'd go there." Well, the new Look&Book iOS/Android app can reportedly figure out where such photos were taken (within Europe, at least), and it proceeds to plan your flights.

Designed via a partnership between British airline easyJet and mobile tech company Travelport Digital, Look&Book gets users to upload photos of places that they're curious about to a server via the app. Utilizing image recognition technology, it then searches through a database of existing photos, attempting to match the scene in the submitted photo to one from over 1,000 European locations.

Assuming a match is found, it then goes on to find easyJet flights going from the user's location to that place, allowing them to select departure and return dates. Once everything has been set up, the booking is made.

The system is said to currently work best with screen caps from Instagram (which is what the database is presumably based on), although we're told that photos from other sources will also work. And although it's also presently limited to easyJet flights and European destinations, it will be interesting to see if other travel services start offering similar apps.

Look&Book is demonstrated in the following video.

Source: Travelport Digital

How to Look&Book your next flight using just a photo

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