Outdoors

MMOVE fills silent natural spaces with stunning visuals of civilization

The canals of Venice, Italy invade the Sahara
The canals of Venice, Italy invade the Sahara
View 14 Images
The MMOVE fleet had to be rugged and capable to haul equipment and crew over this unrelenting terrain
1/14
The MMOVE fleet had to be rugged and capable to haul equipment and crew over this unrelenting terrain
Visual Drugstore plans to release a documentary of its Saharan escapades
2/14
Visual Drugstore plans to release a documentary of its Saharan escapades
The primary MMOV is a MAN KAT1 6 x 6 ready for the apocalypse ... or rolling pretty images on desert rock
3/14
The primary MMOV is a MAN KAT1 6 x 6 ready for the apocalypse ... or rolling pretty images on desert rock
Projection equipment is pre-installed in the MMOV
4/14
Projection equipment is pre-installed in the MMOV
The MMOV can be used for various applications, including advertising and visual mapping
5/14
The MMOV can be used for various applications, including advertising and visual mapping
The canals of Venice, Italy invade the Sahara
6/14
The canals of Venice, Italy invade the Sahara
MMOVE in action
7/14
MMOVE in action
The MMOV was assisted by several vehicles, including a nearly-as-burly MMOV 2
8/14
The MMOV was assisted by several vehicles, including a nearly-as-burly MMOV 2
The MMOV was assisted by several vehicles, including a nearly-as-burly MMOV 2
9/14
The MMOV was assisted by several vehicles, including a nearly-as-burly MMOV 2
Ordinarily defined by earth tones, the desert gets some new colors
10/14
Ordinarily defined by earth tones, the desert gets some new colors
MMOVE in action
11/14
MMOVE in action
Worlds away from Venice, yet right there
12/14
Worlds away from Venice, yet right there
With the flip of the side windows, the MMOV is ready to project
13/14
With the flip of the side windows, the MMOV is ready to project
One of the otherworldly scenes of MMOVE
14/14
One of the otherworldly scenes of MMOVE

Desolate stretches of Saharan sand, bustling urban downtown – those two elements couldn't have less in common ... until artist Markos Aristides Kern and his visual design firm brought them together with the help of a beast of an automobile known as the Multimedia Offroad Vehicle, or MMOV.

German design firm Visual Drugstore embarked upon the Multimedia Offroad Vehicle Expedition (MMOVE) project in January, taking a two-week trip across the barren yet dynamic desert landscape of Tunisia. The purpose of the greater MMOVE project is to "connect various locations combining harmony and disharmony." In other words, they set out to project some of the earth's densest environments in one of its most empty; to fill the darkness of a desert night with bright, pulsating light; to transform, if only for a moment, large, dry rock into the intricate waterways of Venice, Italy.

An ordinary day in the desert isn't something that you undertake with just any sedan, and a multimedia art project featuring hundreds of pounds of video equipment is certainly no exception. In order to make the Saharan leg of MMOVE possible, a fleet of rugged, off-road vehicles was employed. Most central to the fleet was the MMOV, a MAN KAT1 6x6, and the MMOV 2, a VW MAN 4x4.

Both vehicles were outfitted with advanced projection equipment set-ups designed to cast sophisticated light shows within seconds. The large, capable vehicles, along with a support fleet, roved over road, dirt and sand in order to bring the design team to the middle of nowhere – the environment they needed for their vision.

Visual Drugstore plans to release a documentary of its Saharan escapades
Visual Drugstore plans to release a documentary of its Saharan escapades

That vision may seem a little bonkers to the non-philosophical non-art fan, but, like much art, it all comes together when you see the presentation. Brilliant colors lighting the desert abyss, city traffic flowing to and from nowhere, the hustle and bustle of foot traffic pounding one of the least hospitable environments on Earth – it all combines to create quite a dynamic scene.

Visual Drugstore plans to release a full documentary of its Saharan trip within the coming weeks. The greater MMOVE project will be ongoing. To get the full impact of the display, be sure to watch the seven-minute teaser video below.

Source: Visual Drugstore via World Car Fans

MMOVΞ

MMOVΞ from

8 comments
Rt1583
I'd be willing to bet that this guy is one of, if not the most, pretentious people alive today. Then again that's just me offering my opinion as a non-philosophical, non-art fan.
Mr Stiffy
Trouble is that Life is Magnificent and there is "incredibleness" everywhere. It's a shit that people have to die and take their genius with them.
Mike Hallett
Hmmm! Let's hope the camels appreciated it, at least.
Richardf
Looks like military illusion technology, false hangars etc
Grei Walker
WTF is wrong with this guy? Wouldn't it be more useful and artistic to place scenes of silent natural spaces over the less than stunning visuals of civilization? ...just sayin.
voluntaryist
Well, I guess this is just one of those ideas where "You had to be there." Or maybe my imagination is lacking. I don't see the point. It looks like some rich kids indulging themselves. In ten years if you ask them about this they will just be embarrassed and laugh it off. What a waste of resources.
Chris Hooley
Damn right, Grei. I don't find anything "civilized" in filling a wondrous natural space with our clutter. Cute tech, improperly applied....that's human beings in a nutshell, really.
kellory
@Chris, I agree completely. And if they wanted to bring something new to the desert dwellers, they could have just shown movies, on the face of the buildings. with nothing more than a jeep, a projector, and a generator. I am an outdoorsman, a sportsman, and a hunter. Why do people feel they need to alter my playground?
Thanks for reading our articles. Please consider subscribing to New Atlas Plus.
By doing so you will be supporting independent journalism, plus you will get the benefits of a faster, ad-free experience.