UK-based printing company Moo has given its business cards a post-smartphone remix by creating a design which imbeds a near-field communication (NFC) chip within, enabling it to interact with NFC-equipped smartphones.
As the internet reigns supreme in everyday life, business cards often include a website link or email address, but manually entering URLs into a device is not very alluring for the end-user. The NFC business card inserts information into an NFC chip, which can then be scanned by anyone who owns an NFC-capable smartphone.
An NFC-equipped business card may contain links to music, maps, apps or a website - all of which could open within the smartphone. Additionally, Moo states that it will soon release an Android app which will allow users to update what the NFC chip contains, lending a level of flexibility previously alien to the format.
The finer details of Moo’s NFC-card are still unclear at present, and the company are not selling the cards yet, but giving away 150,000 with new orders.
The promo video below gives a little more information on the NFC business card.
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