Automotive

Muscle cars get swanky with the Equus Bass770

Muscle cars get swanky with th...
The Bass770's styling is inspired by a number of classic muscle cars
The Bass770's styling is inspired by a number of classic muscle cars
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The Bass 70 has a 6.2-liter GM V8 under the hood
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The Bass 70 has a 6.2-liter GM V8 under the hood
The Bass770's styling is inspired by a number of classic muscle cars
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The Bass770's styling is inspired by a number of classic muscle cars
The exterior is retro muscle, but the interior is up-to-date style and tech
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The exterior is retro muscle, but the interior is up-to-date style and tech
The exterior is retro muscle, but the interior is up-to-date style and tech
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The exterior is retro muscle, but the interior is up-to-date style and tech
The Equus Bass770 will soon hit the streets
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The Equus Bass770 will soon hit the streets
Equus Automotive debuts the Bass770 at the 2014 Detroit auto show
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Equus Automotive debuts the Bass770 at the 2014 Detroit auto show
The back seats don't look awfully comfortable, but they're there if the driver needs
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The back seats don't look awfully comfortable, but they're there if the driver needs
The exterior is retro muscle, but the interior is up-to-date style and tech
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The exterior is retro muscle, but the interior is up-to-date style and tech
A fully equipped Bass770 retails for $250,000
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A fully equipped Bass770 retails for $250,000
Equus handcrafts its cars in Michigan
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Equus handcrafts its cars in Michigan
Equus displays three Bass770 models at NAIAS 2014
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Equus displays three Bass770 models at NAIAS 2014
The Equus Bass770 is a more luxurious muscle car
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The Equus Bass770 is a more luxurious muscle car
The RWD Bass770 uses a six-speed manual transmission
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The RWD Bass770 uses a six-speed manual transmission
Equus displays three Bass770 models at NAIAS 2014
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Equus displays three Bass770 models at NAIAS 2014
The 6.2-liter V8 puts out 640 hp and 605 lb-ft
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The 6.2-liter V8 puts out 640 hp and 605 lb-ft

With the sixth generation of the Mustang, Ford has made a purposeful move away from the retro lines of the previous generation and toward a decidedly more modern look. Fortunately for those that prefer the heyday styling of true 60s and 70s muscle cars, there's a new option. Michigan-based Equus Automotive combines classic muscle-car looks and power with luxuriously appointed interiors.

We've previously looked at the Equus Bass770, but the public premiere at this week's North American International Auto Show was the first chance we got to get up close. We're not all that sure there's much of a market for a US$250,000 luxe-muscle car, but if there is, it's sure to storm Equus' doors. The car has some serious presence.

While automakers like Ford and Dodge are focused on more of a "retro futurism," Equus has the courage to say without hesitation that the most imitable muscle car designs were the originals. So what if they're 50 years old, they still look good. We think car enthusiasts will agree as they look over the Bass770's flat face, round headlamps and fastback cabin, all of which look lifted straight out of muscle-car past without much modernization at all. Equus knows what it likes about muscle car styling and it's not afraid to emulate it.

In its quiet downstairs corner of the Detroit show, from a distance the Equus booth looked much more like a classic muscle car display than the home of a world-premiere sports car. It wasn't until you walked past the velvet ropes and popped the driver-side door that the car's true character came to life.

The exterior is retro muscle, but the interior is up-to-date style and tech
The exterior is retro muscle, but the interior is up-to-date style and tech

The interior is hand-wrapped in rich, colorful leather that is carefully matched to the exterior. Polished metal and modern instrumentation pop vividly against the leather backdrop. It's certainly a staircase beyond the transmission tunnel-divided bucket seats, floating dashboard and flagpole-sized shifter of a 60s-era Mustang.

Since the Bass770 hasn't changed much from its first appearance in September, we won't cover all the ins and outs, but we do feel obliged to repeat the meatiest specs. The 770 is powered by a 6.2-liter supercharged GM LS9 V8 that puts out 640 hp and 605 lb-ft of torque.

From a comfortable niche within the front of the aluminum chassis, that engine pushes the car to 60 mph (96.5 km/h) in 3.4 seconds before firing it up to a 200 mph (322 km/h) top speed, as the driver shifts manually between six speeds. Systems like magnetic selective ride control and performance traction management ensure all that brute power is put to work creating a tight ride.

The Bass 70 has a 6.2-liter GM V8 under the hood
The Bass 70 has a 6.2-liter GM V8 under the hood

Equus recently began production on the $250,000 Bass770 and told us deliveries will take about three to five months. It plans to work closely with each customer to create a bespoke machine hand-built to their specifications.

Source: Equus Automotive

4 comments
Craig Jennings
I thought modern styling came more from pedestrian impact and collision considerations. Can't have a nice bluff windscreen anymore because 3 year olds don't do well against them after rolling over the bonnet, (no cushining slope or underbonnet airbag deployment on this bad boy) if they're lucky enough to survive that long after hitting that blunt front end. Sorry that's a crude comment but that's the guts of it isn't it? That being said, that looks awesome! It's like a Camastang or Mustaro
Piet LF
And a body made in China.
BigGoofyGuy
IMO, that is a lot of money for a retro style muscle car. I hope it lives up to its price and image. I wonder if Richard Hammond of Top Gear will get one. I believe he has an older Mustang, IIRC.
The Skud
We can only assume that the designers or makers took the Federal or State regulations into account, it makes absolutely no sense at all to go this far without being able to insure or register the product you have to sell. If they can get there without compromising the shape, why cannot other makers do the same, instead of making multiple bland 'clones' of each other's machines?