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Panasonic breaks out its first commercial OLED TV

Panasonic breaks out its first...
The Vieria CZ-950 will be available in Europe starting next month
The Vieria CZ-950 will be available in Europe starting next month
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Panasonic's new Viera CZ-950
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Panasonic's new Viera CZ-950
Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible
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Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible
Panasonic says its new Viera CZ-950 is the first OLED TV to be THX-certified
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Panasonic says its new Viera CZ-950 is the first OLED TV to be THX-certified
Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them
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Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them
The Vieria CZ-950 will be available in Europe starting next month
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The Vieria CZ-950 will be available in Europe starting next month

Today at IFA, Panasonic announced its first-ever 4K OLED television. The 65-inch 4K Viera CZ-950 has been color-tuned in collaboration with professional Hollywood colorist Mike Sowa, and is designed to deliver colors – including an "Absolute Black" – the way that directors and cinematographers intended.

The CZ-950 utilizes a modified version of Panasonic's 4K Studio Master Processor, allowing each pixel to "create its own individual light and color output," just as other OLED screens do.

The Absolute Black function addresses what the company says has been a challenge with such screens, however – shifting from complete black to subtly lighter shades. Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible.

In order to access this function and other movie-image-optimizing features, users first need to select the TV's True Cinema picture preset.

The CZ-950 is also outfitted with an aluminum pedestal and an Alcantara-upholstered rear cover, plus it's reportedly the first OLED TV to be THX-certified. It will be available in Europe starting next month, at a price that has yet to be released.

Source: Panasonic

6 comments
Derek Howe
it appears curved...no thanks. I want my next tv to be flat/OLED/4k/70".......but sadly, today thats around 2500 hundred bucks...too rich for me, maybe in a year they will be in the 1000-1500 area.
SaysMe
I hope they bring back the 21:9 screen!!! That TV screen rules, I have the vizio cinimawide HDTV and it is awesome! And I'll take it curved, too, no problem! A curved piece of glass is more stronger than a flat panel...
Jimjam
Is it high dynamic range (HDR)? If so what are its peak nits?
Don Duncan
The "Absolute Black" function can be accessed by selecting "True Cinema"? The statement should come with an explanation as to why it is not a standard function. For me to upgrade from 55" I would need about 100".
S Michael
Derek.... $2500 Try $3k at least. Not for the average Joe. Not until they get down to the price of "real" people will I even look at them.
Tom Lee Mullins
I think that is really cool. As time goes by, there will be less expensive versions of it that can be bought by everyone. I think OLED is the future of television and monitors and displays.