Pentax gets colorful with Korejanai K-x D-SLR
Black may not be the new black in the world of digital SLR cameras. Last month Pentax announced its intention to add a splash of color by offering its new K-x camera in white, red and blue as well as black. Now the company has announced a very colorful limited edition K-x based on the design of the popular Korejanai robot.
The Korejanai Robo USB flash drive was created by Japan's Zarigani Works after the hand-made interchangeable robot toy on which it was designed amassed quite a following. Now Pentax has taken that design and applied it to its new limited edition D-SLR camera.
If you're looking to stand out in the photography crowd you'll have to be quick. The Korejanai K-x will only be available from Pentax Japan's online shop and is further limited to just one camera per shopper with a total of only 100 cameras available for sale.
Dizzying color scheme aside, the Korejanai K-x offers a 12.4 megapixel, 23.6 x 15.8 mm CMOS sensor with sensor-shift shake reduction for image and video stabilization. It'll record 720p HD video at 24 frames per second (but no HDMI output), has an ISO range of 100 to 12800 and benefits from an 11 point wide-angle autofocus system. Face detection can track up to 16 faces and the 230,000 pixel 2.7in LCD screen features Live View which allows the screen to be used to ready the camera for a photo rather than through the viewfinder only. It also runs on standard AA lithium batteries.
Each camera comes with a similarly colorful PENTAX-DA L 18-55mm lens and will be shipped along with a Korejanai robot figure. The unit goes on sale at 10am (Japan time) on 2nd November and those in first can expect to pay 79,800 yen (about US$880).
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But, the Japanese will probably eat this up, espcially with the free toy robot, they love that stuff. Here in America, it seems like this will be a choice for a rich kid, who doesn't want a black SLR... but love primary colors, like he learned back in Kindergarten.
Who knows? We may be seeing pastel SLR's soon, if this trend continues....