Showing it means business in its commitment to developing 3D home entertainment, Sony has this week at CES unveiled three new 3D BRAVIA TV series, most notable of which is the behemoth XBR-60LX900. The 60” full HD 1080p Edge LED backlit unit features integrated Wi-Fi and 3D functionality, Motionflow PRO 240Hz technology along with USB and DLNA connectivity

The XBR-LX900 Series is 3D ready, featuring a built in 3D transmitter and is equipped with Sony’s 3D active shutter glasses. They feature an Edge LED backlight, Monolithic Design and Motionflow PRO 240Hz technology, designed to assist in producing smoother images in fast moving viewing.

The XBR-LX900 Series, available in sizes ranging from 40” to 60” include integrated Wi-Fi for connection to home broadband networks, with users able to access content via the Sony BRAVIA Internet Video Platform, as well as personal content via the USB and DLNA connections. XBR-LX900 models are also equipped with an OptiContrast panel, a clear surface treatment and resin sheet that lies between the LCD display panel and glass plate serving to minimize reflection and refraction of external and internal light.

Also featured is Sony’s Intelligence Presence Sensor, a face detector that tells when a user has stepped away from the television and then dims the backlight, eventually switching itself off should the viewer not return. It also alerts the viewer to being too close to the unit and detects the position of a user to optimize video and sound balance.

Next cab off the rank is the XBR-HX900 Series, available in either 46” or 52” screen sizes, and although the series is 3D ready, the buyer will find the glasses and transmitter sold separately. The same applies for the XBR-HX800 Series, which is similar to the XBR-HX900 Series however is without the Monolithic design and OptiContrast panel.

While Sony has not announced price, the BRAVIA 3D range is expected to be available towards the middle of the year.