Fender Stratocaster

Join us on a trip through Fender's factory, Custom Shop, Master Builder department and head office, in celebration of a radically innovative instrument that continues to find new ways to move music forward, even seven decades after its launch.

The Made-in-Mexico Vintera line is only four years old, but Fender has overhauled it anyway. We've had the quirky 70s Strat for a week, and at less than half the cost of an American Vintage II, it plays beautifully and presses all the retro buttons.

For more than 10 years, Loog has been making learning to play a guitar a less daunting task for youngsters. Now the company has teamed up with Fender for a pint-sized Tele and Strat – each rocking three strings, a single pickup and a short skinny neck.

Like Fender's Parallel Universe guitars, the Squier Paranormal series explores bizarre model combinations and "what if?" oddities, but at more budget-friendly price points.

Fender has dug deep into its storied history to recreate 12 of its most famous guitars and basses of the 50s, 60s and 70s with a new American Vintage II production lineup. We've spent the last month getting to know a Buddy Holly-era '57 Stratocaster.

Following in the creative footsteps of the Old Growth Strat, the Front Row Legend Esquire and the 80 Proof Blues Jr, Fender has now used wood reclaimed from a famed Toronto nightclub for a pair of limited edition guitars by Master Builder Ron Thorn.

Pearl Jam's Mike McCready is perhaps most associated with a Fender Stratocaster, and his vintage '59 model is his most prized. So it was this instrument that was chosen for a very limited Custom Shop replica run. But not all was as it seemed.

Fender is celebrating its 75th anniversary this year, and is marking the occasion with special editions of its most popular models – the Telecaster, Stratocaster, Precision Bass and Jazz Bass.

Eric Clapton often auctions off his music gear to help fund the Crossroads Centre in Antigua, and it's from the first in mid-1999 that Lot 103 was sold. Dubbed Slowhand, it's now available again, with bidding kicking off at a million bucks.

When people start learning to play guitar, a full-size electric can seem pretty daunting. For those looking for something just a little bit smaller, Fender has responded with a couple of electrics and a bass that can also serve as travel companions.

Last year, Fender broke into new territory with the launch of the American Acoustasonic Telecaster, which came with the tagline – "acoustic, electric and everything inbetween." The iconic brand has now added a Stratocaster to the lineup.

Fender Custom Shop's Yuriy Shishkov has impressed us before with his stunning one-off creations, including the Master Repeater Tele and the Studioliner. His latest offering for NAMM 2020 is a bejeweled Stratocaster inspired by a Fabergé egg.