Fender Telecaster

Fender has officially announced the American Ultra Series electric guitars and basses. With the release, the iconic brand is aiming to set "a new industry standard for precision, performance and feel."

​HBO's adaptation on George R.R. Martin's A Song of Ice and Fire has entered its final season, and to bid the epic fantasy TV series a fond farewell, Fender's Custom Shop has created three special guitars dubbed the Game of Thrones Sigil Collection.​

​We've seen some incredible instruments from Fender Custom Shop's Yuriy Shishkov in the last couple of years. And now the Master Builder has teamed up with Jim Dolmage to create a guitar and amp which pay a not-so-subtle homage to The Who's iconic 1975 rock opera, Tommy.​

​​If you want a guitar that's dripping with history then you can either hit the auctions or grab yourself an instrument made using wood from old buildings. Fender has chosen the latter for a limited edition Telecaster from Yuriy Shishkov​ that makes use of bench boards from the Hollywood Bowl.​

This year marks the 30th anniversary of Fender's Custom Shop, the limited edition/special order arm of the famous marque that turns "musical dreams into reality." To celebrate, the Custom Shop tasked eight of its founding craftsmen to create their ultimate guitars.

​Fender has introduced a new online tool that allows musicians to customize a new build to match their individual needs. Players can choose from four base models and then modify the design by choosing from over 70,000 options. The guitar is then built and shipped out within a month.

Master Builders from Fender's Custom Shop recently raided the jewelry box to give the workhorse Telecaster a luxury makeover inspired by an 18th century pocket watch.

Vintage guitars are now a viable investment. Our list of the most valuable guitars ever sold shows the key factor is the significance of the instrument in musical history, with guitars formerly played by Clapton, Hendrix, and the guitar–playing Beatles dominating the listings.​