Translucent Mirror Technology
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Sony has announced three new full-frame cameras - the Cyber-shot DSC-RX1 compact, the new flagship Alpha SLT-A99 and the NEX-VG900 Handycam.
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Sony has detailed the new 16.1 megapixel SLT-A37 translucent mirror camera - an update which brings with it both upgrades and downgrades.
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The new Sony SLT-A57 digital SLR, featuring translucent mirror technology, improves on its predecessor with faster, low noise image processing and a continuous shooting speed of 12 frames per second.
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Sony has revealed details of its new flagship SLT-A77 and consumer-level SLT-A65 digital cameras.
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Sony has announced a new small and light interchangeable lens alpha camera and a new translucent mirror alpha camera.
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Sony has introduced a couple of new Alpha digital SLR cameras featuring its new Translucent Mirror Technology