Automotive

Toyota goes Back to the Future with Tacoma and Mirai

Toyota goes Back to the Future...
Toyota's new Back to the Future-styled Tacoma
Toyota's new Back to the Future-styled Tacoma
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Toyota celebrates with a special Mirai
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Toyota celebrates with a special Mirai
The Mirai's styling doesn't win a lot of people over, but the gullwing doors sure look cool
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The Mirai's styling doesn't win a lot of people over, but the gullwing doors sure look cool
Custom mud flaps
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Custom mud flaps
Toyota recreates Marty McFly's dream pickup
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Toyota recreates Marty McFly's dream pickup
The BTTF Tacoma includes an off-road suspension
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The BTTF Tacoma includes an off-road suspension
BTTF and truck fans everywhere are certainly hoping Toyota sells this package
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BTTF and truck fans everywhere are certainly hoping Toyota sells this package
Toyota Racing Development has made custom wheels in the style of those on the original movie truck
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Toyota Racing Development has made custom wheels in the style of those on the original movie truck
Toyota Racing Development has made custom wheels in the style of those on the original movie truck
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Toyota Racing Development has made custom wheels in the style of those on the original movie truck
Custom D-4S badging
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Custom D-4S badging
The yellow KC lights are a major styling point of the original and recreation
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The yellow KC lights are a major styling point of the original and recreation
Custom Toyota-badged tailgate
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Custom Toyota-badged tailgate
Toyota has redesigned the headlights and taillights to look more like the originals
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Toyota has redesigned the headlights and taillights to look more like the originals
Toyota celebrates Back to the Future day
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Toyota celebrates Back to the Future day
Toyota has redesigned the headlights and taillights to look more like the originals
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Toyota has redesigned the headlights and taillights to look more like the originals
The timing of Back to the Future day, a few weeks after the sales launch of the 2016 Tacoma, worked out great for Toyota
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The timing of Back to the Future day, a few weeks after the sales launch of the 2016 Tacoma, worked out great for Toyota
Toyota took the truck on tour around key US cities
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Toyota took the truck on tour around key US cities
Toyota's new Back to the Future-styled Tacoma
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Toyota's new Back to the Future-styled Tacoma

As any good movie and tech fan knows, October 21, 2015 is (or was, depending on your timezone) Back to the Future day, the very date that was used as "the future" in BTTF II. And many companies couldn't let the day slip by without capitalizing on its marketing potential. Toyota made a particularly big deal of the event, revealing a specially equipped Mirai with DeLorean-like gullwing doors and a movie-inspired Tacoma pickup.

Toyota actually planned the official US sales kick-off for the all-new Mirai on Back to the Future day, giving its fuel cell car a bit of "futuristic" appeal. To further tie the car together with the iconic movie franchise from the 80s, Toyota revealed a very special Mirai with gullwing doors at a Mirai early buyer party in California. Attendees that scoped the Mirai out also found a time travel-style head-up display inside the gullwing.

Toyota celebrates with a special Mirai
Toyota celebrates with a special Mirai

Toyota takes time to point out that, while the Mirai can't be powered by garbage the way Doc Brown's time-traveling DeLorean was, the hydrogen it relies on to create electricity can be converted from the biogas created at landfills.

The DeLorean is the most iconic BTTF vehicle, followed closely by the hoverboard, but those two aren't the only prominent vehicles from the trilogy. Marty McFly's 1985 Toyota SR5 Xtra Cab 4x4 truck was another memorable ride. You might recall it from the scene in which Marty first sees it and nearly drools over it while pointing it out to his girlfriend or the one in which he psychs out Needles at the stoplight.

Toyota grabbed that low hanging marketing fruit and craftily tied it into yet another newly launched vehicle: the 2016 Tacoma. Toyota dressed its new pickup up like the movie truck with heritage cues including a custom "TOYOTA" tailgate, vintage headlight and taillight package, a black 1985-truck paint job, "D-4S" fuel injection badging, and 1985-truck "4WD" mud flaps. The truck also has a movie-inspired add-on kit with tubular front and rear bumpers, a custom light bar, KC HiLites LED lighting, off-road suspension, TRD wheels and BFGoodrich tires.

We're guessing both BTTF and truck fans are keeping their fingers crossed for a limited edition release.

Toyota celebrates Back to the Future day
Toyota celebrates Back to the Future day

After debuting the special edition truck at the Mirai party, Toyota spent Back to the Future day showing the truck in Dallas, LA and New York, where those so inclined got to "check out that 4x4." After the tour, we'd like to think Toyota's crew ended the day at the lake, inside a couple of sleeping bags thrown in the bed.

The five-minute video below is a little drawn out, but it has Michael J. Fox, Christopher Lloyd, the BTTF edition Tacoma and 80s music, so it's naturally a fun watch if you're a fan.

Source: Toyota

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