Children

Camatte Vision: Seeing the augmented reality of Toyota Design

Camatte Vision: Seeing the aug...
Your chosen design is rendered on to an image in augmented reality
Your chosen design is rendered on to an image in augmented reality
View 26 Images
Step one of the process. Your face is captured, while sitting in the real car, by the camera on the dedicated Camette Vision tablet. It is then loaded on to the 3D model
1/26
Step one of the process. Your face is captured, while sitting in the real car, by the camera on the dedicated Camette Vision tablet. It is then loaded on to the 3D model
Step two, you choose from the selection of vehicles available
2/26
Step two, you choose from the selection of vehicles available
Vehicles to choose from include the original Camette vehicles like the Daichi from 2012
3/26
Vehicles to choose from include the original Camette vehicles like the Daichi from 2012
The latest Camatte Vision was a popular choice, resembling the original Toyota Land Cruiser
4/26
The latest Camatte Vision was a popular choice, resembling the original Toyota Land Cruiser
Your chosen design is rendered on to an image in augmented reality
5/26
Your chosen design is rendered on to an image in augmented reality
This is the "real" toy town that the augmented reality vehicle drives around on the tablet screen
6/26
This is the "real" toy town that the augmented reality vehicle drives around on the tablet screen
Half way around, you and your car are spun on a turntable to allow you to get a full 360 view of your designed vehicle
7/26
Half way around, you and your car are spun on a turntable to allow you to get a full 360 view of your designed vehicle
The end of the road for your vehicle creation as it completes one lap of the track
8/26
The end of the road for your vehicle creation as it completes one lap of the track
Even adults were able to try their hand at both designing and driving their vehicle creations
9/26
Even adults were able to try their hand at both designing and driving their vehicle creations
Kenji Tsuji (project member) driving and sitting to his right Kota Nezu (vehicle designer) share a vision of the future for car design
10/26
Kenji Tsuji (project member) driving and sitting to his right Kota Nezu (vehicle designer) share a vision of the future for car design
This year's Camatte vehicle had a distinctive off-road theme
11/26
This year's Camatte vehicle had a distinctive off-road theme
After driving your creation around the test track you were able to take home a paper craft version for you to build at home
12/26
After driving your creation around the test track you were able to take home a paper craft version for you to build at home
Life size renderings were part of the rear of the stand, allowing you to be photographed next to your favorite car
13/26
Life size renderings were part of the rear of the stand, allowing you to be photographed next to your favorite car
The toy town image for the Camatte Vision had all the major designs lined up for viewing
14/26
The toy town image for the Camatte Vision had all the major designs lined up for viewing
The Camatte Vision proved popular with children and adults alike
15/26
The Camatte Vision proved popular with children and adults alike
The video animation featured a whole range of vehicles based on the 2015 design of Camette
16/26
The video animation featured a whole range of vehicles based on the 2015 design of Camette
The front center seat is child size on the Cametta Vision. Sitting here they are able to experience the controls, which are adjustable
17/26
The front center seat is child size on the Cametta Vision. Sitting here they are able to experience the controls, which are adjustable
Here is the final part of the design stage where the child chooses the color for their design
18/26
Here is the final part of the design stage where the child chooses the color for their design
Children were able to see their own toy Car design driving through the model town
19/26
Children were able to see their own toy Car design driving through the model town
Sumie Teraoka, the project leader, says the Camette Vision of 2015 is just the start of bigger things for the Camette project
20/26
Sumie Teraoka, the project leader, says the Camette Vision of 2015 is just the start of bigger things for the Camette project
A studio shot of the Camatte Vision
21/26
A studio shot of the Camatte Vision
You can clearly see from the this shot the arrow seating arrangement that puts the child firmly in the driving seat
22/26
You can clearly see from the this shot the arrow seating arrangement that puts the child firmly in the driving seat
A Camatte Vision ambulance
23/26
A Camatte Vision ambulance
A Camatte Vision police car
24/26
A Camatte Vision police car
A Camatte Vision purple fire truck
25/26
A Camatte Vision purple fire truck
A Camatte Vision hot-dog van
26/26
A Camatte Vision hot-dog van
View gallery - 26 images

Within the 2015 Tokyo Toy Show, at the end of June, Toyota displayed the fourth episode in its Camatte series of exploratory concept vehicles. This year’s story was called Hajime (begin) and was a miniature copy of the car design process. It enabled children (and adults) to create their own vehicle concepts on a dedicated tablet and then drive their designs and themselves around a model town, all in augmented reality. Gizmag went along to experience the Camatte Vision for real.

Playful Journey

Kenji Tsuji (project member) driving and sitting to his right Kota Nezu (vehicle designer) share a vision of the future for car design
Kenji Tsuji (project member) driving and sitting to his right Kota Nezu (vehicle designer) share a vision of the future for car design

At Gizmag, we have been following the playful journey of the Camatteproject for the past 3 years, with its goal of exploring the wonderof automobiles. With each passing year, it has blurred the line between a toy and a Toyota.

The story began in 2012, with three basic body designs, called the Sora,Daichi and Takumi. All of them had large swapable panels on a common electricpowered chassis. This was followed in 2013 by two more designs, called the 57sand 57 sport. Both of these featured smaller sized panels and produced evenmore body variations, again on a common electric powered drive-able chassis. For2014, in the Camatte Design Lab, all of the front panels were given a coatingof LEDs, enabling them to duplicate children's designs, in both color andshape.

Reawakening the childhood dreams

Life size renderings were part of the rear of the stand, allowing you to be photographed next to your favorite car
Life size renderings were part of the rear of the stand, allowing you to be photographed next to your favorite car

And for this year’s story, the CamatteVision aimed to reawaken the childhood dreams of the parents andshare them with their children. Although the theme was a retro toy car play set, there was only one real Camatte vehicle onthe stand at the Toy Show to play with. It had off-road style (swapable) bodywork, and still retained the Camatte signature center driving position with adjustablepedals and a child sized seat. Flanking this were two seats for theparents or instructor to sit close behind and keep an eye on proceedings.

Camatte Hajime specifications

  • Length: 3,020 mm (119 in)
  • Width: 1,320 mm (52 in)
  • Height: 1,240 mm (49 in)
  • Wheelbase: 1,800 mm (71 in)
  • Seating capacity: 3
  • Powertrain: Electric motor

The Creation process

Gizmag was lucky enough to be guidedthrough the creation process by Kota Nezu, one of the main designers on theproject and one of the originators of the Camatte concepts. He also has anextensive back catalog of creations from his time at Toyota, as well as havinghis own design company.

Step one of the process. Your face is captured, while sitting in the real car, by the camera on the dedicated Camette Vision tablet. It is then loaded on to the 3D model
Step one of the process. Your face is captured, while sitting in the real car, by the camera on the dedicated Camette Vision tablet. It is then loaded on to the 3D model

We started the creation process by me sitting in the real car. A photo was then taken with the dedicated tabletand my image was transferred onto a 3D model, again within the tablet.Next, I had a choice of 13 basic body styles, ranging from a firetruck to ahot-dog van and even a limo. And then there was a rainbow pallet of 12 colors tochose from, including white and black.

My own unique vehicle was now designedand then the building magic started. As the tablet was pointed at a white scalemodel of the Camatte, my design was slowly rendered in augmented reality.

After this, we moved to the driving area,a real model toy town. Then, pointing the tablet's camera at the real-world model town, we waited for AR me and my virtual design to appear out of thefactory onscreen and drive down the road. For children, they would also see their parents or family sitting in the other two seats.

As the car drove along the road in augmented reality, I could move the tablet in any direction andposition. However, my car was always driving along the road toward the finish area.Although, only my car was shown on my tablet, Kota Nezu explained that other cars driving along could also beshown.

The end of the road for your vehicle creation as it completes one lap of the track
The end of the road for your vehicle creation as it completes one lap of the track

To end the experience and be a lastingreminder of the event, a printed paperkit was given to me, it even had me in the driving seat, but only the new off-road Camatte design was available.

Camatte Vision proved popular

On the public days of the Tokyo Toy Show, the Toyota Camatte Vision proved a popular attraction for both childrenand adults alike. It was a great way of bringing the design process to thepublic in a very accessible way. In fact, it is a similar processto the augmented reality that enables adults to see their chosen configuredcar, in a real showroom.

The front center seat is child size on the Cametta Vision. Sitting here they are able to experience the controls, which are adjustable
The front center seat is child size on the Cametta Vision. Sitting here they are able to experience the controls, which are adjustable

Through the years, Toyota has been steadily making progress on itsmission of understanding what children see in cars. So now it feels more able to better designcars for the new generation. Though the Tokyo Toy Show has now ended, this blurring of the lines between a toy and aToyota can still be experienced at a permanent show at Mega Web inTokyo. Here, children can get into thedriving seat of previous Camatte vehicles for a real hands on experience.

"Whoknows what 2016 will bring to the Camatte Series, as the story is currentlybeing written", said Sumie Teraoka, the project leader. The Camatte Vision will become clearer if you take a look at the video below.

Source: Toyota

2015 International Tokyo Toy Show: Camatte Vision

View gallery - 26 images
0 comments
There are no comments. Be the first!