A shiny new charging cable might be able to withstand a few months of being bent into shape, but give it enough time and those wires will start to give way. The USB93 is a rather clever solution to this dilemma, using a rotating ball to avoid undue stress on the cable and keep things in working order.

The USB93 is a USB to Micro USB, USB-C or Apple Lightning cable wrapped in nylon braiding that's designed to keep tangles to a minimum. At one end is the regular USB connection, but the end that plugs into your device has a metal ball joint.

This means that rather than having the cable bend when pulled or pressed up against the dashboard, table or inside of your bag, the ball can spin it either to the side or downwards to lessen the strain. Once there, it can either be locked in place or left to move freely.

According to the team, all of this makes the USB93 the world's first flexible, unbreakable USB cable. Only some serious road-testing could confirm that, but the nifty rotating mechanism combined with the nylon braiding will surely see it last longer than most.

Other benefits include support for 2.4 A fast-charging and data syncing, along with availability in five colors. The makers of the USB93 are currently running a Kickstarter campaign for the charging cable, with a very warm reception so far having raised over CAD$25,000 (almost US$20,000) after setting out to gather a humble CAD$1,000 (US$760).

The company is offering single cables in either a Micro USB, USB-C or Apple Lightning configurations for early pledges of CAD$25 (US$19). Shipping is slated for September 2018.

Check out the pitch video:

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