While a lot of people would like a simple no-frills bicycle for basic transportation, they also don't want a poorly-made piece of junk. That's where the Dutch designers of the Reframed bike are hoping their product will fill a niche. It's a single-speed bike with a frame made separate pieces of extruded aluminum, that the user puts together themselves.
There are three main ways in which the Reframed bike is intended to be a low-cost (but reliable) alternative to traditional bicycles.
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First of all, because the frame isn't welded together or painted, there are less production costs to recoup. The different frame elements are instead anodized in a color of the buyer's choice, and then bolted together by the buyer once they receive the bike kit – the whole process reportedly takes about an hour, and includes just 15 steps.
Secondly, because the bike is sold as a kit that's packed into a relatively compact box, shipping costs should be lower. Finally, because all sales are conducted via the company's website, there are no physical brick-and-mortar stores that have to cover their overhead.
The Reframed bike is currently the subject of a Kickstarter campaign, where a pledge of €179 (US$189) will get you one, when and if they reach production ... and in case you're wondering, it does have back-pedal braking.
Source: KickstarterView gallery - 4 images