Nokia has announced a new range of cylindrical, wireless speakers for use with its Lumia smartphones, which have been created in partnership with audio specialist JBL. The range is the first of a collaboration between the two companies and was inspired by a previous series called Play 360°, which was also cylindrical.

Nokia has added an extra layer of double-shot plastic to the PlayUp, to make it more durable. The speakers are reportedly built to deliver full-on sonic performance, too, featuring a maximum output of 89 dB and a specially-designed bass port. Nokia promises a floor-shaking sound thanks to a frequency response of 85 Hz to 22 kHz (-6dB). All this potency comes packaged in a fairly small cylinder of 118 x 118 x 128 mm, with a weight of 760 grams (1.67 lbs). The rechargeable battery can be expected to last ten hours under normal conditions of use.


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PlayUp has been designed to accessorize current and upcoming Lumia smartphones, with music transferred via Bluetooth. Nokia said its future Lumia models running on Windows Phone 8 will be able to connect with near field communication (NFC). Older phones without Bluetooth or NFC can also link up to PlayUp with a standard 3.5 mm jack. The cable is supplied as well as a carrying pouch and a MicroUSB charger. The speakers can be remotely controlled with an accessory application that is part of the package.

For the chromatically-enthusiastic, PlayUp speakers come in cyan and bright yellow, while those with a more demure taste in design will be catered for with white and black options. They will start shipping by the end of 2012 for around €149 (US$187).

Source: Nokia