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Adidas pulls on first laceless UltraBoost performance running shoe

Adidas pulls on first laceless...
The lace-free design of the UltraBOOST Laceless makes it look a that little bit slicker 
The lace-free design of the UltraBOOST Laceless makes it look a that little bit slicker 
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Adidas has removed the laces from its latest design
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Adidas has removed the laces from its latest design
The UltraBOOST Laceless is aimed at athletes and fashion-conscious buyers
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The UltraBOOST Laceless is aimed at athletes and fashion-conscious buyers
The soles of the Laceless shoes are made of Adidas' Boost material 
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The soles of the Laceless shoes are made of Adidas' Boost material 
The woven material on the outside of the Laceless is called Primeknit 
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The woven material on the outside of the Laceless is called Primeknit 
Adidas has taken to some odd materials and shapes in its latest shoes
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Adidas has taken to some odd materials and shapes in its latest shoes
The design of the UltraBOOST Laceless mirrors other Adidas shoes closely, albeit without any laces 
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The design of the UltraBOOST Laceless mirrors other Adidas shoes closely, albeit without any laces 
Don't go running on muddy days with your white Adidas runners 
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Don't go running on muddy days with your white Adidas runners 
Adidas has used woven material for the upper of its Laceless shoes 
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Adidas has used woven material for the upper of its Laceless shoes 
Two colors of the Laceless UltraBOOST 
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Two colors of the Laceless UltraBOOST 
The lace-free design of the UltraBOOST Laceless makes it look a that little bit slicker 
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The lace-free design of the UltraBOOST Laceless makes it look a that little bit slicker 
Adidas has dropped the laces from its latest pair of shoes 
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Adidas has dropped the laces from its latest pair of shoes 
Adidas will be selling these shoes through its retailers 
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Adidas will be selling these shoes through its retailers 

Adidas has taken shoe design to interesting places recently, playing with unique materials such as biodegradable fabrics and ocean plastics last year. Now the design team has binned the laces to create the UltraBOOST Laceless performance running shoe.

The laceless design of the latest UltraBOOST comes courtesy of woven Primeknit material, something that Adidas has taken to using in its high-end sneakers. The fresh design looks cleaner than more conventional shapes with laces, which is something that should appeal to fashion-conscious buyers.

According to Adidas, the shoes were created using motion tracking technology to ensure they offer the same support and functionality as lace-up shoes. The elastic upper section should contour to the wearer's foot, which the company says will make the shoes more comfortable and adaptable to whatever the wearer wants to do.

Adidas has removed the laces from its latest design
Adidas has removed the laces from its latest design

"In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount," says Stephan Schneider, Senior Product Manager at Adidas Running. "We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential."

Unlike some previous Adidas creations, the Ultraboost Laceless won't be a limited edition, and you won't have to battle the crowds at a strange popup store. They're already available in Western Europe for €200, and will be released in the US on September 1 for US$200.

Source: Adidas

1 comment
Kevin Pezzi
Is an elastic midsection the key to the Ultraboost Laceless? That's it?