Amazon motors into auto listings, but only for research
Amazon can be useful for researching products, even if you don't end up buying them there. That, ostensibly, is the point of Amazon Vehicles, a new place to research vehicles and to draw upon the knowledge of its community.
There's already an Amazon store-front for selling vehicle parts and accessories, called Amazon Automotive, and the company describes Amazon Vehicles as an extension of that. At the moment, the platform is being positioned only as a car research destination and automotive community.
"Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way," says director of automotive at Amazon, Adam Goetsch. "Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community."
Amazon Vehicles makes it possible to search for specific vehicles, or to browse and filter results by things like year, make, model, customer rating, fuel efficiency and towing capacity. Product listings include specifications, images and videos of vehicles.
As with Amazon product listings, it's possible to view customer reviews, which can include reviewer-uploaded images and videos, and for users to submit their own reviews, images and videos. Users can also ask questions about vehicles for other community members to answer, or provide answers to questions that other people have asked.