Dawn-simulating alarm clocks, which wake the user up with a light that slowly comes on, have been around for a while now. Finland’s UnikkoNordic, however, is taking things a step further with the whole mimicking-the-rising-sun thing. It’s released the Aurora Wake-Up Light – an alarm clock with an LED-illuminated section that actually rises out of the clock as it comes on.

First of all, it’s a pretty sure bet that our unconscious brains can’t tell the difference between a light that rises up a few inches as it gradually brightens, and one that stays put. More likely, its rising function is just for aesthetics.

Additionally, however, it can be set to play one of five types of nature sounds as it brightens up your bedroom. It can also be programmed to play them as you’re going to sleep, which might come in handy for insomniacs. Plus, if you’re afraid of the dark, you can use it as a color-changing night light.

If you just want to use it as a mood lamp or reading light, you can control its brightness and level of rise using a touch control feature. It will also tell you the date and the room temperature – along with the time, of course.

There’s no word on pricing for the Aurora yet. If you still can’t believe that the lighted section of it actually rises, though, check out the video below.

Source: UnikkoNordic

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