Drones

Domino's DomiCopter takes pizza delivery airborne

Domino's UK's DomiCopter will not likely see urban action any time soon, but gives a taste of a possible pizza delivery future
Domino's UK's DomiCopter will not likely see urban action any time soon, but gives a taste of a possible pizza delivery future
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The DomiCopter is a project from Domino's UK and digital creative agency T+Biscuits
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The DomiCopter is a project from Domino's UK and digital creative agency T+Biscuits
DomiCopter delivering a Meatlovers Special
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DomiCopter delivering a Meatlovers Special
A Domino's DomiCopter Flight Academy is rumored to be in the works ... maybe
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A Domino's DomiCopter Flight Academy is rumored to be in the works ... maybe
Piloted by AeroSight’s Dean Wynton, the modified octocopter uses oversized claws to firmly grasp the Domino's Heatwave bag
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Piloted by AeroSight’s Dean Wynton, the modified octocopter uses oversized claws to firmly grasp the Domino's Heatwave bag
Domino's UK's DomiCopter will not likely see urban action any time soon, but gives a taste of a possible pizza delivery future
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Domino's UK's DomiCopter will not likely see urban action any time soon, but gives a taste of a possible pizza delivery future

Recently, aerial drones have been used to bless festival goers with strategically placed beer drops and burrito lovers with air-borne deliveries. The next step in the fast-food delivery evolutionary chain is the DomiCopter, an octocopter designed to ferry Domino's pizza to your front door.

Before you get too excited, the DomiCopter isn't likely to be replacing ground-based deliveries anytime soon. Rather, it is the promotional brainchild of Domino's UK and digital creative agency T+Biscuits, who enlisted the services of Aerosight, a UK-based company specializing in aerial photography.

Piloted by Aerosight’s Dean Wynton, the customized pizza octocopter (which appears to be a modified Steadidrone EI8HT RTF) uses oversized claws to firmly grasp and hold a Domino's Heatwave bag and carry it to its destination.

The idea of replacing delivery drivers with drone pilots certainly has its merits, a reduction in delivery times and fuel costs being the obvious ones. But given the current regulations banning the use of such aircraft for commercial purposes in most countries, it's unlikely we'll see such a service get off the ground in the UK or the US in the near future. That's despite rumors of a Domino's DomiCopter Flight Academy being in the works.

The DomiCopter is shown delivering a Meatlovers Special in the following video.

Source: T+Bisquits

Introducing the Domino's DomiCopter!

5 comments
f8lee
It would be great, if the pizza itself wasn't such garbage.
OuldBill
"DomiCopter will not likely see urban action any time soon" is definitely an understatement. If these things are any good at all, they'll be bought up by Tijuana drug smugglers faster than Aerosight could ever crank them out. If that's the case, let's just hope these Brits fit them with controls supplied by Lucas Electric.
The Skud
I presume they are hoping to go to a credit card or similar pre-pay purchasing system, as nobody would deliver anything to a place where the resident could simply open the door, grab the pizza, slam the door and deny everything! At least the delivery boy can stand there and call the cops! And what happens to residents in apartment blocks? How does the drone 'buzz' the resident [beep - pizza for Jones, apt. 3] and get into the building, up 5 floors - lift or stairs - to deliver?
Slowburn
re; The Skud It would fly to the customers window.
Jim Sadler
It seems to me that commercial use restrictions will be quickly challenged. For example a railroad is a commercial entity. Using drones to fly down tracks and check for obstructions is a great safety practice. Beef ranchers are commercial entities as well. Using drones to follow fence lines and seek out broken fences is a great use for drones. And seeking out trespassers on a ranch who may well be stealing cattle is also a legitimate, commercial use of drones. All in all, I think we will have to open up the use of drones for commercial purposes. People do not like being caught at their crimes and I suspect the greatest uproar will be over the use of drones in law enforcement. Crimes hard to detect such as poaching game in the wee hours in remote locations or running a moonshine still could easily become way to difficult due to drones.
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