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Domino's AI-powered pizza scanners make sure its pies are the real deal

Domino's AI-powered pizza scan...
The system leverages artificial intelligence as a form of quality control before pizzas are sent on their way
The system leverages artificial intelligence as a form of quality control before pizzas are sent on their way
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The technology is built into a scanning device called the DOM Pizza Checker, which sits above the cut bench to run a final inspection on Domino's pizza pies before they're handed over to the delivery person
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The technology is built into a scanning device called the DOM Pizza Checker, which sits above the cut bench to run a final inspection on Domino's pizza pies before they're handed over to the delivery person
The system leverages artificial intelligence as a form of quality control before pizzas are sent on their way
2/2
The system leverages artificial intelligence as a form of quality control before pizzas are sent on their way

Those familiar with the realities of fast food may also be familiar with disparities between how good it can appear on professionally photographed menus and what it looks like when you open the box. Domino's has introduced a new feature it says will help bridge this gap, leveraging artificial intelligence as a form of quality control before its pizzas are sent on their way.

The technology is built into a scanning device called the DOM Pizza Checker, which sits above the cut bench to run a final inspection on Domino's pizza pies before they're handed over to the delivery person.

"Currently, DOM Pizza Checker can recognize, analyze and grade pizzas based on pizza type, correct toppings and even distribution," says Domino's Australia CEO Nick Knight. "It does this by capturing an image of the pizza and using artificial intelligence to compare this data with a large dataset of correct pizzas, making a quick assessment."

The technology is built into a scanning device called the DOM Pizza Checker, which sits above the cut bench to run a final inspection on Domino's pizza pies before they're handed over to the delivery person
The technology is built into a scanning device called the DOM Pizza Checker, which sits above the cut bench to run a final inspection on Domino's pizza pies before they're handed over to the delivery person

According to Domino's, if the DOM Pizza Checker determines an item isn't up to scratch, the pizza will be discarded and a new one will be made. And the company says the technology will improve over time, plus new features will be introduced, including a real-time image sent to the customer of their fresh pizza on the cut bench.

Domino's has bit of history incorporating new technologies into the business of shipping pizza. Drones, delivery robots and self-driving pizza vehicles have all been a part of the mix, though these have been largely limited to small pilot projects so far. Similarly, the DOM Pizza Checker has debuted Down Under, with the technology now in use in all of its stores across Australia and New Zealand for now.

You can check out the promo video below.

Source: Domino's

DOM Pizza Checker

6 comments
VincentWolf
Wow that will flunk most of the pies they make for delivery which most of the time their specials are anything but with a 14 inch pizza being really an 8 inch pizza wit a 3 to 4 inch wide crust without any toppings or sauce.
RoGuE_StreaK
Or they could just, you know, train their staff? Wonder if this is purely just a marketing device, and they are just empty boxes with some lights on them...
McDesign
What do you suspect the CEO, Nick Knight, might have for a middle name - AT?
EZ
Speaking just for myself, it would be nice if all food products manufacturers listed all of their ingredients on the label. Especially the additives that we ingest on a daily basis that do not make the labels now. When you consider that there are thousands of food additives that fly under the radar, how is an unsuspecting public going to eat healthy without some divulging of the hidden ingredients?
Gregg Eshelman
What would make me happy is Domino's fixing their mobile app so it works all the time. Nearly always have to place an order twice before it goes through, sometimes it won't work at all.
dror75
From first hand - this technology is real !! We built it. Look for us @ dragontail.com.