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Whitegoods get a color makeover

Electrolux Color Passion range
Electrolux Color Passion range
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Electrolux "whitegoods" in frosted green
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Electrolux "whitegoods" in frosted green
Electrolux Color Passion range
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Electrolux Color Passion range

November 16, 2007 The term “whitegoods” may be headed for the scrap heap. Over the past few years, silver, grey and black have crept into the color scheme for bulky household appliances and now Electrolux has expanded on the trend by announcing its Color Passion range of kitchen and laundry appliances in a number of vibrant hues.

Unveiled in Europe earlier in November, the colored designs - complete with coordinate patterned worktops - are available on four premium environmentally-friendly Electrolux products: a fridge, washing machine, iron-aid dryer and dishwasher. Consumers can choose between four bold color designs: Deep Gold, Orange Spice, Velvet Lilla and Frosted Green.

Interior designers may love the novelty of being able to match the fridge with a feature wall, but you had better make sure you like the chosen shade because you may well be stuck with it for some time to come.

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