Eyefi has announced it's bringing its wireless sharing and Eyefi Cloud storage to Wi-Fi enabled GoPro and and Olympus cameras. Users of supported cameras will be able to instantly send images to an Eyefi app on their Android (and soon iOS) phone, without the need for a wireless memory card. Images can then be automatically synced with the cloud storage service, organized, and smart tagged.

Eyefi has been around for some time now, allowing users to easily share images with the firm’s wireless SD cards. But with more cameras now featuring built-in wireless capabilities, and obviously-connected smartphone cameras, the firm is focusing on its paid-for cloud storage service as well as cards like the RAW-friendly Mobi Pro.

The news means users of certain GoPro and and Olympus cameras are able to register their device in the Eyefi Mobi app, in a similar way to an Eyefi card. Once this is done, whenever the Wi-Fi is initiated on the camera, new images (there's no video compatibility yet) can be received by the smartphone app and synced with a Eyefi Cloud account, along with those taken on other devices, in a single collection.

Users of the paid-for Eyefi Cloud service will also benefit from the organization of the system which can automatically identify subjects and apply smart tags such as person, landscape, food and drink. Combined with custom tags and albums, this allows users to easily search for certain images, or types of image, from any of the cameras they use with the service.

A "Discover" feature also allows users to analyze their images by providing visualizations of the settings they tend to use. For example, you could check what camera, ISO, aperture or shutter speed you use most, what settings you use on certain cameras, or even at certain times. It's a bit like a Fitbit for photography, tracking what you do when.

Cameras currently compatible with the new wireless features include the GoPro Hero+ LCD and Hero 3/4 models, along with the Olympus Stylus 1 and TG860, the PEN E-P5 and OM-D E-M5 Mark II.

Android users will be able to make use of the new feature from today, while iOS users will have to wait until later this year. The camera connectivity feature will be free to Eyefi Cloud subscribers (US$49.99 per year, or now $4.99 per month for unlimited storage) or available as a one-off $4.99 in-app purchase.

Source: Eyefi

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