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Your custom Fender guitar is now just a few clicks away

Your custom Fender guitar is n...
The Fender Mod Shop online design portal
The Fender Mod Shop online design portal
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A custom guitar built to a player's chosen specs
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A custom guitar built to a player's chosen specs
The design is sent to Fender's factory in California and made for real, then shipped to the customer within 30 days
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The design is sent to Fender's factory in California and made for real, then shipped to the customer within 30 days
Over 70,000 mod options are available, including wood, color, hardware and pickups
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Over 70,000 mod options are available, including wood, color, hardware and pickups
Each Fender Mod Shop guitar will be built at Fender's factory in California
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Each Fender Mod Shop guitar will be built at Fender's factory in California
Body, neck and fingerboard options are available
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Body, neck and fingerboard options are available
The Fender Mod Shop guitar is built and shipped out within 30 days
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The Fender Mod Shop guitar is built and shipped out within 30 days
The Fender Mod Shop online design portal
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The Fender Mod Shop online design portal
Over 70,000 mod options are available, including wood, color, hardware and pickups
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Over 70,000 mod options are available, including wood, color, hardware and pickups

Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a Telecaster or Stratocaster six-string or a Precision or Jazz four-string, and then dive into more than 70,000 design options available across the Fender Mod Shop suite for an instrument tailored to their own look, feel and sound requirements.

Fender's new online design studio is powered by the Fluid Configure 3.0 software platform and gives buyers the chance to modify up to eight features on a custom Telecaster guitar, nine on a Stratocaster, and five each on the Precision and Jazz bass model options. The rendered designed can be viewed from all angles during the virtual build process.

Body, neck and fingerboard options are available
Body, neck and fingerboard options are available

A buyer starts by selecting one of the four base models in left- or right-handed configurations. Body, neck and fingerboard options can then be chosen, followed by hardware, color combinations and pickup selections.

When a dream guitar has been virtually created in the digital store, the design is sent to Fender's factory in California and made for real, then shipped to the customer within 30 days.

Base models start at US$1,649.99, with final pricing determined by model and selected mods. The video below briefly introduces the custom build service.

Source: Fender Mod Shop

Introducing the Fender Mod Shop | Fender

2 comments
BleedingEdge
Seems like a Win-Win. Somebody needs a new axe in a hurry, they order a base level. Or take their time and order a custom job. Fender doesn't get stuck with excess inventory and the customer gets their way.
Dave Weinstein
The mod shop isn't accessible outside the US. I tried for a while, even tweaking things with a VPN, and still couldn't access it. Oh well... Regardless, Chris Haskett's custom 9-string looks more interesting anyway ;-) http://www.gizmag.com/chris-haskett-prs-custom-9-string/36475/