March 14, 2005 Canadian PlaSmart distributes a very clever ride-on toy for tots that uses a unique propulsion system. There are no batteries, gears or electrical parts: the energy comes from turning the steering wheel continuously from left to right, harnessing the natural forces of inertia, centrifugal force, gravity and friction. This of course, makes it an ideal toy for energetic children in that it promotes healthy exercise (and tires them out).

The PlasmaCar (pronounced “Play smar car”, as is Plasmart pronounced “Play smart”) has won a host of toy industry awards in recent years for its innovative and tough design, sells for US$89.95.

Winner of the Canadian Toy Testing Counsel’s Three Star award, the highest rating possible, the PlasmaCar has also won the NETS Gold Star Toy Award. It made Today’s Parent’s Top Toy List Wow Status and the Canadian Toy Association’s “Hot Toys of the Holiday Season”. The What’s UP Kids Family Magazine gave the PlasmaCar a Five Star rating.

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