IMAX and TCL team up for first home IMAX Private Theater "Palais" system
Back in 2013, plans were announced to bring the IMAX experience into homes with IMAX Private Theater. Now the first in-home IMAX system developed through a joint venture with TCL has been unveiled in China. But don't go changing the plans for your rumpus room just yet, as you need to qualify just to get a look at the showroom where the luxury system is being demonstrated.
The IMAX Private Theater "Palais"comes with the whole kit and caboodle, including sound isolation acoustics,wall treatments, flooring, lighting, seating, and audio-visual content providedby IMAX. The joint venture partners claim the system is the first completelyturn-key home theater system available from a single source.
A demonstration system has been set up at ashowroom at Le Royal Meridien Shanghai, but don't expect to stroll in off thestreet to get a taste of the audio visual onslaught. Demonstrations are onlyavailable to "qualified consumers" on a by-appointment basis.
"The launch of the IMAX Private Theatre 'Palais'marks the most significant innovation from the newly formed IMAX HomeEntertainment division and comes after almost two years of research andground-up development with our close partner, TCL," said Robert D.Lister, Chief Business Development Officer, IMAX Corp. "The brand-newsystem takes key components of The IMAX Experience that we have been deliveringto cinema audiences for almost 50 years and, for the first time, transportsthem into a home environment."
No technical specs have been announced, but we'dexpect they would meet the details revealed back in 2013 at a minimum. And aswas the case back in 2013, no pricing details are available at the moment either – but giventhe list of included features, prices are likely to vary on a case by casebasis.