Having beaten rival Samsung to market with its Full HD Curved OLED TV last year, LG has again gone one up on its countrymate by commencing presales of the first OLED TVs with 4K resolution. Launching in 65-inch and 77-inch models, the UltraHD display boasts 33 million sub-pixels across a curved screen, flagging the company's intentions for the next generation of display technology.

Like its previous OLED models – both curved and flat – LG's 4K OLED TV uses the company's Four-Color Pixel WRGB technology. This sees a white sub-pixel joining the conventional red, green and blue sub-pixels to deliver what LG claims as "the most lifelike colors and infinite contrast ratio," without flickering or blurred edges. The new TV also boasts a multi-channel surround sound system designed in collaboration with Harman Kardon and can be either wall mounted or supported by its leaf-shaped stand.

"OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG,” claims Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs."

LG will start taking pre-orders for both the 65 and 77-inch models in Korea this week, with North American and European markets to follow soon after. There's no official word from LG on pricing just yet, though Engadget reported last month that the 65-inch model will retail for US$8,999.

Source: LG

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