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Maserati launches limited-edition armchair during Milan Design Week

Maserati launches limited-edit...
Maserati has partnered with Italian furniture manufacturer Zanotta, to create a limited-edition line of armchairs (photo: Edoardo Campanale/Gizmag)
Maserati has partnered with Italian furniture manufacturer Zanotta, to create a limited-edition line of armchairs (photo: Edoardo Campanale/Gizmag)
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Maserati has partnered with Italian furniture manufacturer Zanotta, to create a limited-edition line of armchairs (photo: Edoardo Campanale/Gizmag)
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Maserati has partnered with Italian furniture manufacturer Zanotta, to create a limited-edition line of armchairs (photo: Edoardo Campanale/Gizmag)
The Maserati by Zanotta lounge chair is a unique project created by designers Ludovica and Roberto Palomba (photo: Edoardo Campanale/Gizmag)
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The Maserati by Zanotta lounge chair is a unique project created by designers Ludovica and Roberto Palomba (photo: Edoardo Campanale/Gizmag)
The chair features a removable external covering made from untreated natural leather, obtained from high-quality raw hides (photo: Edoardo Campanale/Gizmag)
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The chair features a removable external covering made from untreated natural leather, obtained from high-quality raw hides (photo: Edoardo Campanale/Gizmag)
Making of the Maserati by Zanotta lounge chair
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Making of the Maserati by Zanotta lounge chair
Maserati by Zanotta lounge chair
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Maserati by Zanotta lounge chair
Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)
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Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)
Ludovica and Roberto Palomba developed the lounge chair by starting from sketches of the exterior lines of the Quattroporte
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Ludovica and Roberto Palomba developed the lounge chair by starting from sketches of the exterior lines of the Quattroporte
The armchair design was inspired by the lines of the new Quattroporte exterior
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The armchair design was inspired by the lines of the new Quattroporte exterior
The armchair design was inspired by the lines of the new Quattroporte exterior
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The armchair design was inspired by the lines of the new Quattroporte exterior
The armchair design was inspired by the lines of the new Quattroporte exterior
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The armchair design was inspired by the lines of the new Quattroporte exterior
The armchair design was inspired by the lines of the new Quattroporte exterior
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The armchair design was inspired by the lines of the new Quattroporte exterior
The armchair design was inspired by the lines of the new Quattroporte exterior
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The armchair design was inspired by the lines of the new Quattroporte exterior
Final sketch of the Maserati by Zanotta lounge chair
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Final sketch of the Maserati by Zanotta lounge chair
Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)
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Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)

Maserati has partnered with Italian furniture manufacturer Zanotta to create a limited-edition armchair which premiered this week during Milan Design Week. The Maserati by Zanotta lounge chair was created by designers Ludovica and Roberto Palomba, founders of Palomba Serafini Associates, Milan, in homage to the new Maserati Quattroporte.

The designers didn’t want to simply design a car seat or an armchair, but proposed the question to themselves, "If Maserati was an armchair, what would it be like?".

They started from sketches of the exterior lines of the Quattroporte. “We took up the perspective image of a Maserati in the lines, retracing the fluid structure of the silhouette of the bonnet to give the mark of continuity,” they explained. “The leather covering has a very natural feel. The inspiration came from the softness of the gloves of racing car drivers in the past.”

Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)
Maserati by Zanotta lounge chair (photo: Edoardo Campanale/Gizmag)

The chair features a removable external covering made from untreated natural leather, obtained from high-quality raw hides.

For examples of other chairs from automakers, check out Mazda's KODO, or Audi's R18 Ultra Chair.

Source: Zanotta

1 comment
sk8dad
Most comfortable looking automotive inspired chair so far this year, but why are automotive manufacturers making furniture? I wouldn't want to drive any wheeled vehicle made by my sofa manufaturer.