Good Thinking

Moby mobile convenience store will come to the customer

A new mobile, electrically-driven, app-controlled store named "Moby" is designed to travel cities and towns providing retail store purchases with remotely-accessed convenience
A new mobile, electrically-driven, app-controlled store named "Moby" is designed to travel cities and towns providing retail store purchases with remotely-accessed convenience
View 25 Images
A new mobile, electrically-driven, app-controlled store named "Moby" is designed to travel cities and towns providing retail store purchases with remotely-accessed convenience
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A new mobile, electrically-driven, app-controlled store named "Moby" is designed to travel cities and towns providing retail store purchases with remotely-accessed convenience
Moby units are designed to move to various sites around a town or city
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Moby units are designed to move to various sites around a town or city
Adding to its Wheely247 concept, Moby stores offer the convenience of bringing the store to the customer
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Adding to its Wheely247 concept, Moby stores offer the convenience of bringing the store to the customer
By moving Moby units around, customers will not have to travel too far for late-night snacks or groceries
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By moving Moby units around, customers will not have to travel too far for late-night snacks or groceries
"Hol" the Moby holographic assistant will help with purchases and advice
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"Hol" the Moby holographic assistant will help with purchases and advice
With everything from coffee and fresh bread to groceries and other retail items, Moby is designed to combine the convenience of online shopping with the immediacy of store purchases
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With everything from coffee and fresh bread to groceries and other retail items, Moby is designed to combine the convenience of online shopping with the immediacy of store purchases
The Moby range of products is diverse, and also aimed to expand into pharmacy products sometime in 2018
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The Moby range of products is diverse, and also aimed to expand into pharmacy products sometime in 2018
Moby is accessed by a customer via the Wheely app on their smartphone which then scans a barcode of the items purchased
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Moby is accessed by a customer via the Wheely app on their smartphone which then scans a barcode of the items purchased
With one side of each Moby almost completely covered with a 400-inch television screen, Moby units will also act as mobile billboards
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With one side of each Moby almost completely covered with a 400-inch television screen, Moby units will also act as mobile billboards
Moby stores will be equipped with up to four drones on their roof, designed to deliver parcels to customers, and will be able to move from place to place along designated routes throughout an area
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Moby stores will be equipped with up to four drones on their roof, designed to deliver parcels to customers, and will be able to move from place to place along designated routes throughout an area
Initially designed to be piloted by a driver or via remote control, the ultimate goal is to have individual Moby stores operating autonomously, travelling from place to place as required
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Initially designed to be piloted by a driver or via remote control, the ultimate goal is to have individual Moby stores operating autonomously, travelling from place to place as required
Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone 
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Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone 
Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone 
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Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone 
A barcode scan of items purchases them automatically via credit card
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A barcode scan of items purchases them automatically via credit card
A barcode scan of items purchases them automatically via credit card
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A barcode scan of items purchases them automatically via credit card
The interior of the Moby aims to be a "One stop shop" for everyone'sneeds
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The interior of the Moby aims to be a "One stop shop" for everyone'sneeds
With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
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With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
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With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
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With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
The Moby units also supply newspapers to those who still read them in physical form
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The Moby units also supply newspapers to those who still read them in physical form
With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
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With everything from fruit juice to coffee, fresh bread, and basic groceries, Moby units are designed to operate via the same membership system and corresponding apps as those in its static Wheely247 units
Rain, hail, or shine, Moby units are designed to be there 24 hours a day for the customer
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Rain, hail, or shine, Moby units are designed to be there 24 hours a day for the customer
Moby retail units will automatically monitor stock levels and battery charge, and return to base for restocking and recharging as required
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Moby retail units will automatically monitor stock levels and battery charge, and return to base for restocking and recharging as required
Moby retail units will automatically monitor stock levels and battery charge, and return to base for restocking and recharging as required
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Moby retail units will automatically monitor stock levels and battery charge, and return to base for restocking and recharging as required
Along with a parcel delivery point, a proposed pharmacy, and a med kit and defibrillator for personal emergencies, the interior of the Moby aims to be a "One stop shop" 
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Along with a parcel delivery point, a proposed pharmacy, and a med kit and defibrillator for personal emergencies, the interior of the Moby aims to be a "One stop shop" 

Following on from its success introducing traveling bicycle cafes to the world, the innovative Swedish company Wheelys has now produced a concept convenience store named Moby, that can travel around to various locations within a city. Initially designed to be piloted by a driver or via remote control, the ultimate goal is to have individual Moby stores operating autonomously, traveling from place to place as required.

Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone which then scans a barcode of the items purchased and automatically debits their credit card. Unlike the static stores, however, Moby stores will be equipped with up to four drones on their roof, designed to deliver parcels to customers, and will be able to move from place to place along designated routes throughout an area.

Said by the makers to incorporate both AI and cloud technologies, the Moby retail units will automatically monitor stock levels and battery charge, and return to base for restocking and recharging as required. The units are also designed to share stock between Moby units; if one is low on an item, another unit with adequate stock can be hailed by the first to arrange a rendezvous and exchange of goods.

Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone 
Similar in design to its Wheely247 concept, Moby is accessed by a customer via the Wheely app on their smartphone 

With one side of each Moby almost completely covered with a 400-inch television screen, Moby units will also act as mobile billboards. Inside, the entire store is controlled by AI – a holographic shop assistant, imaginatively named "Hol," is provided to help with purchases or with instructions on how to use the service.

Along with a parcel delivery point, a proposed pharmacy, and a med kit and defibrillator for personal emergencies (which, apparently, Hol can also provide instruction for), the interior of the Moby aims to be a "One stop shop" for everyone's needs.

"Hol" the Moby holographic assistant will help with purchases and advice
"Hol" the Moby holographic assistant will help with purchases and advice

Not quite the same as the independent shops that once adorned the roadsides of most cities and towns, Moby units are, however, intended to be disruptive to the idea of gigantic, centralized shopping centers, and reintroduce a more personalized shopping experience.

"Our dream is an entire fleet of self-drivingstaffless stores, killing the malls, and revivingthe countryside and our inner cities," said Wheely's CTO, Paul Cromwell.

Launched today in Shanghai as part of beta testing, a Moby unit will begin trialing many of the aspects it promises with full retail deployment aimed for sometime in 2018.

Source: Moby Mart

2 comments
Bob Flint
This commercial endeavor is already being tried on a much smaller scale; http://www.myfrobot.com/how-it-works.php The frozen yogurt vending machine costs $40k with self cleaning feature, you would need to sell a yogurt every 4 minutes for 8 hours a day at probably a couple of bucks to expect an ROI in a year's time if it lasts that long. It also needs power, presumably sits in a rented location, not to mention restocking every second day. I enjoyed the slide with the mobile store in a blizzard, struggling to keep it's massive windows from frosting up, running it's massive screen, and power for keeping the floors free from ice & slush from apparent customers using it as a shelter while waiting for the bus.... Really did anyone think this through just a brick and mortar's store with wheels, an undefined power source, with no less than 4 delivery drones, giant screen, and lighting, heating, digital communication. What to stock, fresh fruit, and bread, shoes, etc...?? hahahaha
Nik
Reminds me of the mobile grocery, green-grocery, and fish and chip vans that used to tour my home town when I was kid. Fish and chips, on Friday night, from the chip van, was a regular event. Then Chinese takeaway came along...!
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