If there’s one area that’s always at the forefront of innovation, it has to be Japanese underwear. And no company is more inventive than Triumph International Japan, who twice a year unveil a concept bra that highlights a popular trend or draws attention to social issues. Earlier this year saw the Konkatsu Bra designed to help Japanese women on the hunt for a man. The latest bra is designed to appeal to the growing numbers of female golfers in Japan looking for a unique way to practice their putting.

The “Nice Cup In Bra” consists of a putting green colored top that unfurls into a 1.5-meter-long putting mat. Upon sinking a putt into either of the cups a speaker will congratulate the user with a cry of “nice shot.” Although if any female golfer is practicing their putting sans bra we’re betting they’ll be attracting other cries as well. If things get too unruly then the pink skirt with the words “Be Quiet” emblazoned across the rear might come in handy. The skirt can also be removed and turned into a flag to ensure distracting sounds are kept to a minimum.

Other features of the underwear that should come in handy on the golf course include pockets for carrying extra balls and tees, and a detachable flag pin that doubles as a scoring pencil. We’re not sure if the pink collar serves a dual purpose or whether it’s just to ensure entry to snobby golf clubs that list a collar as part of the dress code.

It’s only a concept at this stage, but here’s hoping it becomes available soon since it looks a lot better than knit vest, pair or pastel colored pants, and argyle socks.

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