Olympus has announced the newest addition to its fashion-oriented compact digital camera line: the Stylus-7010. The new 1 inch thick ultracompact model featuring 12MP resolution and a 7x wide-angle/long-zoom lens (equivalent to a 28-196mm zoom) plus some tuned-up shooting modes and "Magic Filters" for in-camera editing.

The Stylus-7010 features a 7x lens that is equivalent to a 28-196mm zoom. Wide-to-long lenses have become more popular because of their versatility in casual photography for taking everything from group photos to vacation landscape shots. The Stylus-7010 also includes Dual Image Stabilization, which features mechanical and digital sensor adjustments to compensate for camera movements, and an “OR” button (for “Olympus Recommended”) which provides easy access to the most popular shooting modes and filters.

The Stylus-7010 features a new AF Tracking technology that locks in on the subject and continuously adjusts focus and brightness no matter how much the subject (or photographer) is moving. Olympus claims this mode can even remember the subject if it moves out of the frame. The Stylus-7010 also includes a specialty AF Tracking “Pet Mode” so you can keep up with your border collie, and a Beauty Mode in case your dog is ugly. Beauty Mode is designed to soften shadows and smoothes wrinkles or blemishes on your subject’s face, making adjustments in-camera for better portraits.

Only about 1 inch (2.5cm) thick, the Stylus-7010 also includes some of the “Magic Filters” from the Olympus E-series DSLRs (Pop Art, Pinhole, and Fish-Eye) as well as Intelligent Auto Mode, Perfect Shot Preview, Shadow Adjustment, and others.

Olympus Stylus-7010 at a glance

  • 12 megapixel sensor with TruePic III image processor
  • 7x (28-196mm-equivalent) lens, f3-5.9
  • 2.7-inch LCD (6.9cm)
  • Dual image stabilization
  • xD memory cards (microSD with adapter)
  • VGA movie capture
  • 3.8 x 2.2 x 1in. (9.7 x 56. x 2.5cm)

The Olympus Stylus 7010 will be available for USD$200 in August 2009.

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