Indie filmakers rejoice! Panasonic's AG-AF101 takes on DSLRs

Indie filmakers rejoice! Panasonic's AG-AF101 takes on DSLRs
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Sony also showed a prototype at IBC of a "more affordable" 35 mm camera
Sony also showed a prototype at IBC of a "more affordable" 35 mm camera
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IBC is a globally-important video and content creation show held in Amsterdam each year. It’s where trends emerge and this year it delivered irrefutable proof that the advent of Digital SLRs such as Canon's 5D Mk II has influenced the design of the video camera. The biggest benefit of the huge DSLR sensor is the narrow native depth of field that allows the videographer to isolate a subject. It’s the control which film and TV creatives want, and has seen the 5D spawn an entire industry of gear which turns the still camera into a ripping video camera – in just two years. So successful has the DSLR become as a full-frame video camera, that manufacturers are responding with cameras that take all the DSLR's strengths and add in the features videographers want and/or need. The belle of the ball is undoubtedly Panasonic's EUR 5000 (US$6500) AG-AF101, so Gizmag's Noel McKeegan and Mike Hanlon went to see what all the fuss was about.

The Canon 5D Mark II turned video on its head in 2008 with its ability to shoot beautiful shallow depth, cinematic style footage in 1080p resolution at a fraction of the price (and size) of a production camera rig.

It hit the headlines when used to shoot the TV series House, it's being used to shoot entire feature films and a raft of accessories and software mods (including Canon firmware upgrades) have swarmed to improve the 5D's performance as a video camera.

The secret of the 5D is the size of its CMOS image sensor which offers full frame shooting – the 36 mm x 24 mm, 5616 x 3744 has beautiful low light characteristics and the camera shoots in 24p, offering the look and depth of field of a 35mm movie camera, at a fraction of the cost and in a lightweight, very portable unit by comparison.

The 5D has shown us what great video a big sensor can make, but it's not a video camera. All the bits wrapped around it are designed for taking still photos.

This gives rise to a number of audio, focusing and control issues which make it very difficult for particularly video professionals to work with. The normal controls on a video camera are not all there. For example there's no peaking or zebra functions, no video style eye-piece and no built in ND filtering. Some ingenious third party solutions plus some crude kludges have been found to skirt around most of these issues, but some of the fixes – like ND filters or add-on optical viewfinders – don't come cheap.

Panasonic AG-AF101

Canon perhaps hadn’t realized how quickly the competition would recognize the trend, and prepare MUCH better competitors targeted at the indie film-maker market.

Panasonic is first to the plate with its AG-AF101 due out in December. This camera, of which a 70% complete prototype was on display at IBC, offers a big sensor and normal video controls, so it can be expected to significantly slow the 5D Mk II Canon’s momentum.

The AG-AF101 uses a micro-four thirds lens mount and a 4/3-inch, 16:9 MOS imager. There are some quite inexpensive, high quality 4/3 lenses on the market and a mount adapter can be used for almost any 35 mm lens including those from Canon and Nikon.

We may be witnessing the final democratization of the film industry with dedicated video cameras that cost several orders of magnitude less than the systems they are replacing.

The AF101 records 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and 24p (native) in AVCHD’s highest-quality PH mode (24Mbps).

It’s the sort of wish list that had made many a 5D fan cry. It can be run at 60Hz or 50Hz so it is relevant everywhere on planet earth and it has time code recording (glory be). Instead of ignoring audio, the AF101 has a built-in stereo microphone recording two-channels of 48-kHz/16-bit digital audio with two XLR inputs with +48V Phantom Power. It has HD-SDI output, built-in ND filtering and overcomes all of the 5D’s moiré and aliasing issues.

With its two SD slots, the AF101 can record up to 12 hours on two 64GB SDXC cards in PH mode or 48 hours in HE mode ... a 4GB file limit means the Canon 5D spits its dummy at roughly 12 minutes of continuous recording – quite some improvement.

All at a price and in a package that – while not quite as small as a high-end DSLR – will no doubt have independent filmakers scrambling.

Sony also showed a prototype of a "more affordable" 35 mm camera at IBC that will be aiming at a similar market when it's released next year.

Sony also showed a prototype at IBC of a "more affordable" 35 mm camera
Sony also showed a prototype at IBC of a "more affordable" 35 mm camera

Independent film maker Barry Green discusses the Panasonic AG-AF101 in the following video:

The official Panasonic Press Release reads as follows:

Panasonic introduces cutting-edge AF101 camcorder to European market at IBC Four-thirds camera simplifies approach to cinematic style production Panasonic introduces cutting-edge AF101

Amsterdam - 10. September 2010 - At this year’s IBC in Amsterdam, Panasonic Marketing Europe GmbH is bringing one of its latest camcorders to the European market for the first time. First previewed at NAB in April, the AG-AF101 will be demonstrated at the Panasonic stand at IBC, ahead of its introduction to the market in December. The AF101 is designed to allow production industry professionals to achieve a cinema-like footage in HD more simply than would be possible using other techniques.

Panasonic is using IBC to introduce the AG-AF101 4/3 HD camcorder, the world’s first*1 professional HD camera recorder to come equipped with a four-thirds MOS image sensor and is the first model in the Panasonic AVCCAM series to offer the possibility of exchangeable lenses. Optimised for high-definition video recording, the large image sensor on the AF101 enables professional users to achieve cinema-like wide-angle footage with shallow depth of field.

Film and Video Producer, Barry Green commented: “The AF101 promises a huge step forward for cinematographers who want a cost effective camera that delivers the look and feel of 35mm film, but without all the compromises and headaches that come from shooting on DSLRs. It lets filmmakers and video professionals seamlessly achieve the cinematic look they’ve long sought after, without having to resort to using light-hungry add-on lens adapters, or trying to work around the shortcomings of using a stills camera for a video application.”

The AF101 uses a Micro Four Thirds digital single-lens or cinematic lenses such as prime lens with a conversion adaptor, as well as professional audio input (XLR), giving it the degree of flexibility that professionals require.

The camera can record video in full HD (1080i/p)/720p formats including 1080/24p native mode with Full HD Variable Frame Rate (VFR)*2 function. The video can be recorded on the bigger capacity SDXC memory cards in professional high quality PH mode (up to 24Mbps). Two SD card slots allow relay recording from one SD (SD / SDHC / SDXC) card to another to give large recording capacity of up to 12 hours in PH mode or 48 hours in HE mode*3.

Green added: ” Panasonic’s kept the professional videographer’s needs in mind; this camera has all the necessary connections, controls, and features that working professionals expect and demand from their cameras, and added the ability to achieve cinema-style shallow depth of field. This camera could very well be the embodiment of what independent filmmakers and videographers have been waiting for.”

The camera recorder is equipped with interfaces that of a professional video camera, including HD SDI output, XLR audio 2ch (48 V phantom power source compatible) inputs. Time code recording feature is also available to deal with professional video operations.

Engineering samples of the camera recorder will be displayed at the Panasonic Stand #11.E60 at IBC in Amsterdam. Available in December with a tentative RRP of 4,900 euro. Excl. VAT

*1:Research by Panasonic (as of September 2010)*2: variable frame rates available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. Playback is available at 1080/24p, 1080/25p or 1080/30p. Playback at 1080/60p and 1080/50p are not available on this product.*3: using 2pcs of 64GB SDXC memory cards

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Phillip Gibb
they would have to come in at a lower price point to be considers DSLR killers. However in terms of specs, then yes
John Rohrer
I tend to agree with some of the other comments that unless this camera is in the cost range as the 5D mark 2\'s then it is less of an independent film maker camera and more of the high end pro level device. Having said that, the camera seems to be on the level of Red at a lower cost. This will attract many who can afford the price and produce top notch film equivalent product. These are exciting times for movie makers and I\'m looking forward to seeing highly artistic movies giving Hollywood a run for their money.
John Frisbie
Another killer besides the price is the sensor size. This sensor is smaller than the 5d or 7d/t2i and is not going to have the lowlight performance that makes those cameras shine. I\'d go further in saying that this 4/3 system is only so-so for stills and can\'t see how someone would argue for investing $10K into a camera set-up with a limited sensor.
Facebook User
One thing you can be sure of with a Panasonic video camera: it will NOT \'overheat\' after 5 minutes of shooting. Too many of these hybrid DSLRs exhibit heat problems that smack of the \'hey, lets add a \'movie\' mode to our product!\' syndrome. Slap a half baked, non-professional mode onto a camera and declare victory over Red, Arri, Sony and Panasonic. Rubbish.
And people are surprised that an imager designed for still photography overheats in 1080p30 or worse 1080i60 mode?
It\'s great to see alternatives from companies like Panasonic and Sony - both leaders in video recording. They have designed 100\'s of cameras, have sold to indies and pros alike (and consumers, for that matter) and understand what -Professional- motion picture shooters must have to function.
Christophe Dejaeghere
I shot several corporate movies with the canon 5d (portfolio can be seen on under \"bedrijfsfilm\"). The commercials are shot on RED. But i never had any problems at all with an overheating sensor. We have days of 10-12 hours shooting and it never occured. I really do not understand what the fuzz is about overheating sensor. The only downside on the 5d is the lack of stability en it is not designed like a videocamera. On the otherhand it is a low-entrance price but be prepared to throw in extra cash for all those nice things that makes the 5d a real videocamera.
Facebook User
The Panasonic AF101 is a great camera. You can find out more about it here as well as being able to download the manual for free.